Advanced Certificate in Display Ad Audience Segmentation

Name: Advanced Certificate in Display Ad Audience Segmentation
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The Advanced Certificate in Display Ad Audience Segmentation is a comprehensive course designed to empower learners with the essential skills required for effective audience segmentation in digital advertising. This course highlights the importance of understanding and targeting specific audience groups to maximize the impact of display ad campaigns.

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AboutThisCourse

In today's data-driven world, the ability to segment audiences accurately and strategically is in high demand across various industries. This course equips learners with the knowledge and tools necessary to meet this demand, providing a competitive edge in the job market. By the end of this course, learners will have gained hands-on experience in audience research, segmentation strategies, and data analysis, enabling them to create targeted and successful display ad campaigns. This advanced certificate is an excellent opportunity for marketing professionals, data analysts, and digital advertising enthusiasts to enhance their skills and advance their careers in this rapidly growing field.

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CourseDetails

• Audience Segmentation Fundamentals
• Understanding Display Advertising
• Data Analysis for Audience Segmentation
• Demographic, Geographic, and Firmographic Segmentation
• Psychographic Segmentation: Influencing Customer Decisions
• Behavioral Segmentation: Analyzing Customer Actions
• Utilizing CRM and Web Analytics for Segmentation
• Advanced Audience Targeting Strategies
• Measuring Display Ad Campaign Success

CareerPath

The Advanced Certificate in Display Ad Audience Segmentation is a comprehensive program designed to equip learners with in-depth knowledge and skills in various digital marketing roles. Explore the job market trends, salary ranges, and skill demand for the following roles in the UK: 1. **Digital Marketing Manager**: This role involves planning, executing, and optimizing digital marketing campaigns. With a 25% share in the job market, demand for digital marketing managers is on the rise. The average salary ranges from £30,000 to £60,000 per year. 2. **Data Analyst**: Data analysts collect, process, and interpret complex data to drive decision-making in digital marketing. Demand for data analysts accounts for 20% of the job market, with an average salary ranging from £25,000 to £50,000 per year. 3. **Front-End Developer**: Front-end developers create visually appealing and user-friendly websites using HTML, CSS, and JavaScript. With a 15% share, front-end developers earn an average salary between £25,000 and £45,000 per year. 4. **Back-End Developer**: Back-end developers focus on server-side programming, ensuring websites function correctly. This role accounts for 20% of the job market, with an average salary ranging from £30,000 to £60,000 per year. 5. **DevOps Engineer**: DevOps engineers bridge the gap between software development and operations, streamlining processes and improving efficiency. This role accounts for 10% of the job market, with an average salary between £40,000 and £80,000 per year. 6. **UI/UX Designer**: UI/UX designers are responsible for creating user-centered and aesthetically pleasing interfaces. This role accounts for 10% of the job market, with an average salary ranging from £25,000 to £50,000 per year.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN DISPLAY AD AUDIENCE SEGMENTATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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