Masterclass Certificate in Marketing Psychology: Persuasive Techniques

Name: Masterclass Certificate in Marketing Psychology: Persuasive Techniques
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The Masterclass Certificate in Marketing Psychology: Persuasive Techniques is a comprehensive course that equips learners with essential skills for career advancement in the marketing industry. This course is vital for understanding the psychological principles that drive consumer behavior and decision-making processes, enabling marketers to create persuasive and effective campaigns.

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AboutThisCourse

The demand for marketing professionals with a deep understanding of psychology is on the rise, as businesses seek to differentiate themselves in a competitive marketplace. By completing this course, learners will gain a competitive edge, possessing the skills to develop compelling marketing strategies that drive sales and increase brand awareness. The course covers a range of topics, including the psychology of persuasion, neuromarketing, and behavioral economics. Learners will explore real-world examples and case studies, gaining hands-on experience in applying psychological principles to marketing campaigns. This course is ideal for marketing professionals, business owners, and anyone interested in understanding the intersection of psychology and marketing. Upon completion of the course, learners will receive a Masterclass Certificate in Marketing Psychology: Persuasive Techniques, which will serve as evidence of their expertise in this field. This certificate can be added to learners' resumes and LinkedIn profiles, demonstrating their commitment to ongoing professional development and their dedication to staying up-to-date with the latest marketing trends and techniques.

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CourseDetails

• Understanding Marketing Psychology
• Principles of Persuasion in Marketing
• Cognitive Biases in Consumer Decision Making
• Emotional Marketing Techniques
• Color Psychology and Branding
• Social Proof and Influencer Marketing
• Scarcity and Urgency in Marketing
• Storytelling and Content Marketing
• Neuromarketing and Consumer Behavior
• Ethical Considerations in Marketing Psychology

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MARKETING PSYCHOLOGY: PERSUASIVE TECHNIQUES

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London College of Foreign Trade (LCFT)

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05 May 2025

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