Certificate in Display Ads Industry Insights

Name: Certificate in Display Ads Industry Insights
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The Certificate in Display Ads Industry Insights is a comprehensive course designed to empower learners with essential skills and knowledge in the display ads industry. This course highlights the importance of data-driven decision making, targeting strategies, and optimization techniques, making it highly relevant in today's digital-first world.

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AboutThisCourse

With display ads being a critical component of modern marketing campaigns, the demand for professionals with expertise in this field is rapidly growing. This course equips learners with the necessary skills to plan, execute, and measure the success of display ad campaigns, enhancing their career advancement opportunities. Through a combination of interactive lectures, real-world examples, and hands-on exercises, learners will gain a deep understanding of display ad best practices, performance metrics, and industry trends. By the end of this course, learners will be well-prepared to excel in display ad roles and drive impactful results for their organizations.

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CourseDetails

• Understanding Display Ads
• Importance of Display Advertising in Digital Marketing
• Types of Display Ads: Banner, Interstitial, Video, and Native Ads
• Creating Effective Display Ads: Best Practices and Design Principles
• Display Advertising Platforms: Google Display Network, Facebook Audience Network, and Programmatic Advertising
• Targeting and Retargeting Strategies in Display Advertising
• Measuring Display Ad Campaign Success: Key Metrics and Analytics
• Emerging Trends and Future of Display Advertising
• Ethical Considerations in Display Advertising

CareerPath

The **Certificate in Display Ads** course covers essential roles and skills needed in the industry, including: 1. **Display Ads Specialist**: These professionals focus on creating and optimizing display ads for various campaigns. They are responsible for increasing brand awareness, generating leads, and driving conversions. Display ads specialists are in high demand in the UK, with a competitive salary range of £30,000 - £50,000. 2. **Data Analyst**: Skilled in data analysis and interpretation, data analysts work closely with display ads specialists to track campaign performance, analyze user behavior, and provide insights for optimization. They earn an average salary of £35,000 - £45,000 in the UK. 3. **Marketing Coordinator**: As part of the marketing team, marketing coordinators assist in planning, executing, and managing display ad campaigns. They work closely with both internal teams and external partners to ensure seamless campaign delivery. The salary range for marketing coordinators in the UK is £25,000 - £35,000. 4. **Creative Designer**: Creative designers are responsible for crafting visually appealing and engaging display ad creatives. They collaborate with display ads specialists and marketing coordinators to develop on-brand visuals that resonate with target audiences. In the UK, creative designers typically earn between £25,000 and £40,000. The **Certificate in Display Ads** course covers essential skills and roles in the industry, offering a comprehensive understanding of display ads and their real-world applications. By completing this course, you'll be well-prepared to enter the UK's thriving digital marketing landscape and contribute to the success of various display ad campaigns.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY ADS INDUSTRY INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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