Certificate in Digital Ad Platforms: Ad Strategy

Name: Certificate in Digital Ad Platforms: Ad Strategy
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The Certificate in Digital Ad Platforms: Ad Strategy is a comprehensive course designed to empower learners with the essential skills needed to thrive in digital advertising. This program focuses on the importance of ad strategy, planning, and execution across various digital ad platforms.

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AboutThisCourse

In today's digital-first world, businesses increasingly rely on digital advertising to reach their target audience and drive growth. As a result, there is high industry demand for professionals who can develop and implement effective ad strategies. Through this course, learners will gain hands-on experience with popular ad platforms like Google Ads, Facebook Ads, and LinkedIn Ads. They will also learn how to analyze campaign performance data, optimize ad spend, and create compelling ad content that resonates with their audience. By the end of the course, learners will have a solid foundation in digital ad strategy and be well-prepared to advance their careers in this exciting and fast-growing field.

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CourseDetails

• Understanding Digital Ad Platforms
• Setting Up Ad Campaigns
• Targeting & Audience Segmentation
• Ad Creative & Copywriting
• Ad Bidding Strategies
• Measuring Ad Performance
• Optimizing Ad Campaigns
• Legal & Ethical Considerations in Digital Advertising
• Emerging Trends in Digital Ad Platforms

CareerPath

In the ever-evolving digital landscape, professionals with a Certificate in Digital Ad Platforms: Ad Strategy are highly sought after for their expertise in ad strategy. Let's break down the roles and responsibilities of these professionals, and examine some interesting statistics that highlight the demand for these skilled individuals in the UK. - **Digital Ad Strategist** (45%): These professionals are responsible for developing comprehensive digital ad strategies that focus on delivering optimal results for clients. They collaborate with internal teams and external partners to design campaigns that incorporate various ad formats and platforms, ultimately driving growth and revenue. - **Media Buyer** (30%): Media buyers are the experts who plan, negotiate, and purchase media space and time to disseminate advertising messages to targeted audiences. They manage ad budgets, evaluate the effectiveness of campaigns, and use data to optimize the performance of future campaigns. - **Campaign Manager** (15%): Campaign managers oversee the execution of marketing campaigns across various digital platforms. They ensure consistent branding, monitor campaign performance, and make data-driven adjustments to maximize results. - **Analytics Specialist** (10%): Analytics specialists analyze data from ad campaigns, website traffic, and other sources to optimize marketing strategies and improve overall performance. Their expertise in data analysis, interpretation, and reporting is crucial for organizations seeking to make informed decisions. These roles are integral to the success of any digital marketing strategy, and the demand for professionals with a Certificate in Digital Ad Platforms: Ad Strategy continues to grow in the UK and beyond. As businesses increasingly rely on digital channels for marketing and advertising, the need for skilled ad strategists will only continue to rise.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DIGITAL AD PLATFORMS: AD STRATEGY

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London College of Foreign Trade (LCFT)

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05 May 2025

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