Certificate in Digital Ad Platforms: Ad Placement

Name: Certificate in Digital Ad Platforms: Ad Placement
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The Certificate in Digital Ad Platforms: Ad Placement is a comprehensive course designed to empower learners with the essential skills needed to thrive in the digital advertising industry. This course focuses on the importance of ad placement strategies, equipping learners with the knowledge to optimize campaigns across various ad platforms.

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AboutThisCourse

In today's digital-first world, the demand for experts in ad placement has surged, making this course increasingly relevant. Learners will gain hands-on experience with industry-leading ad platforms, learning to analyze campaign performance, manage budgets, and optimize ad delivery. By completing this course, learners will not only enhance their understanding of digital ad platforms but also develop a strong portfolio of work to showcase their skills. This certificate serves as a launching pad for career advancement in digital advertising, providing learners with a competitive edge in a rapidly evolving industry.

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CourseDetails

• Understanding Digital Ad Platforms: An Overview
• Ad Placement Strategies: Primary & Secondary Keywords
• Key Components of Ad Placement: Bid Management, Targeting, & Scheduling
• Ad Placement on Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
• Ad Placement on Google Ads: Search, Display, & Video Campaigns
• Programmatic Ad Placement: Real-Time Bidding & Automated Ad Buying
• Ad Placement Metrics: Click-Through Rates, Conversion Rates, & Cost per Click
• Ad Placement Optimization: A/B Testing, Audience Segmentation, & Cross-Channel Campaigns
• Privacy & Compliance in Ad Placement: GDPR, CCPA, & Brand Safety

CareerPath

The Certificate in Digital Ad Platforms: Ad Placement program is designed for professionals looking to gain expertise in digital advertising. The course covers ad placement strategies and skill sets required to excel in this field. The following 3D pie chart highlights the job market trends in the UK, emphasizing the percentage distribution of various roles in digital ad platforms. Digital Ad Strategist: With a 30% share in the job market, digital ad strategists design and implement ad campaigns focusing on brand awareness and customer engagement. Ad Operations Specialist: A key role with a 25% share, ad operations specialists ensure ad campaigns run smoothly by managing inventory, optimizing ad performance, and utilizing ad servers. Display Advertising Manager: Representing 20% of the job market, display advertising managers oversee the creation and management of display ad campaigns, including banner ads, rich media, and video ads. Programmatic Advertising Analyst: With a 15% share, programmatic advertising analysts focus on automating ad buying and placement processes using advanced analytical tools and techniques. Social Media Advertising Coordinator: Accounting for 10% of the job market, social media advertising coordinators manage advertising campaigns on social media platforms, such as Facebook, Instagram, LinkedIn, and Twitter. This 3D pie chart offers insights into the UK job market trends in digital ad platforms, emphasizing the diverse roles and skill demand, making it a valuable resource for professionals in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DIGITAL AD PLATFORMS: AD PLACEMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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