Certificate in Digital Ad Analytics: Performance Tracking

Name: Certificate in Digital Ad Analytics: Performance Tracking
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The Certificate in Digital Ad Analytics: Performance Tracking is a comprehensive course designed to empower learners with critical skills in digital ad analytics. In an era where data-driven decision-making is paramount, this course is increasingly important for professionals seeking to thrive in the digital marketing landscape.

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AboutThisCourse

With a demand for experts who can accurately track, analyze, and optimize digital ad performance, this course equips learners with the essential skills to meet this industry need. Through hands-on training in various analytics tools and platforms, learners will gain a deep understanding of key performance indicators, attribution modeling, and data visualization techniques. Upon completion, learners will be able to demonstrate a mastery of digital ad analytics, making them valuable assets to any organization. This course is an excellent opportunity for career advancement, providing learners with the skills and knowledge necessary to succeed in a rapidly evolving digital marketing landscape.

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CourseDetails

• Unit 1: Introduction to Digital Ad Analytics & Performance Tracking
• Unit 2: Key Performance Indicators (KPIs) in Ad Analytics
• Unit 3: Web Analytics Tools: Google Analytics, Adobe Analytics, etc.
• Unit 4: Setting Up and Implementing Tracking Codes
• Unit 5: Campaign Tagging for Performance Tracking
• Unit 6: Understanding User Behavior Through Analytics
• Unit 7: Conversion Tracking and Attribution Models
• Unit 8: A/B Testing and Multivariate Testing
• Unit 9: Reporting and Visualizing Analytics Data
• Unit 10: Data Privacy and Compliance in Ad Analytics

CareerPath

The **Certificate in Digital Ad Analytics: Performance Tracking** is an excellent choice for professionals looking to excel in today's data-driven marketing environment. This program focuses on two primary roles, Digital Ad Analyst and Performance Tracking Specialist, with a growing demand for Data Visualization Experts. Let's take a closer look at the job market trends in the UK for these roles, represented in a 3D pie chart below. The Digital Ad Analyst role takes the most significant share of the market, accounting for 60% of the demand. These professionals are responsible for designing, implementing, and optimizing digital advertising campaigns across various platforms, ensuring that businesses reach their target audience efficiently. Performance Tracking Specialists make up 30% of the UK market, playing a crucial role in measuring and analyzing the performance of marketing campaigns. They assess the effectiveness of ad strategies, attribution models, and key performance indicators, providing insights to improve marketing efforts. Finally, Data Visualization Experts account for 10% of the job opportunities in the UK market. As more businesses rely on data-driven decision-making, there is a growing need for professionals who can effectively communicate complex data insights through compelling visualizations. Overall, the **Certificate in Digital Ad Analytics: Performance Tracking** prepares learners for these in-demand roles by teaching essential skills in data analysis, visualization, and marketing strategy.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN DIGITAL AD ANALYTICS: PERFORMANCE TRACKING

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London College of Foreign Trade (LCFT)

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05 May 2025

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