Advanced Certificate in Display Ad Analysis

Name: Advanced Certificate in Display Ad Analysis
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The Advanced Certificate in Display Ad Analysis is a comprehensive course designed to enhance your skills in display ad analysis, a critical aspect of digital marketing. This certification program focuses on the importance of data-driven decision-making, providing you with the essential skills to analyze and optimize display ad campaigns for maximum impact.

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AboutThisCourse

In an era where digital advertising dominates marketing strategies, the demand for professionals with advanced display ad analysis skills is at an all-time high. This course equips learners with the ability to interpret complex data sets, use advanced analytics tools, and develop data-driven strategies that drive results. By earning this certification, you demonstrate a commanding grasp of display ad analysis, setting you apart in a competitive job market. You'll be prepared to contribute significantly to any digital marketing team, making you an invaluable asset for career advancement in this dynamic field.

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CourseDetails

• Display Ad Analysis Fundamentals: Understanding the basics of display ad analysis, including key terminology, metrics, and concepts. • Data Analysis Tools: Exploring various tools and platforms used for display ad analysis, such as Google Analytics and Adobe Analytics. • Ad Design and Placement: Examining the impact of ad design and placement on engagement and conversion rates. • Targeting and Segmentation: Learning how to analyze and optimize targeting and segmentation strategies for display ads. • Attribution Modeling: Understanding the role of attribution modeling in analyzing display ad performance and optimizing campaigns. • Cross-Device Tracking: Exploring the challenges and opportunities of cross-device tracking in display ad analysis. • Behavioral Analysis: Analyzing user behavior through display ad engagement and conversion data. • A/B Testing and Experimentation: Learning how to conduct A/B tests and experiments to optimize display ad performance. • Data Visualization and Reporting: Creating effective data visualizations and reports to communicate insights and recommendations from display ad analysis.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN DISPLAY AD ANALYSIS

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London College of Foreign Trade (LCFT)

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05 May 2025

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