Professional Certificate in Display Ads Ad Campaign Optimization

Name: Professional Certificate in Display Ads Ad Campaign Optimization
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The Professional Certificate in Display Ads Ad Campaign Optimization is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on the optimization of display ad campaigns, a critical aspect of digital marketing that is in high industry demand.

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AboutThisCourse

By enrolling in this course, learners will gain a deep understanding of display ad campaign strategy, planning, and execution. They will master the techniques for creating effective display ads, targeting the right audience, and analyzing campaign performance to maximize ROI. The course covers the latest industry tools and technologies, enabling learners to stay up-to-date with the rapidly changing digital marketing landscape. Through hands-on practice and real-world examples, learners will develop a strong portfolio of work, showcasing their skills and expertise to potential employers. Overall, this course is essential for anyone looking to build a successful career in digital marketing, providing learners with the skills, knowledge, and practical experience necessary to excel in this high-growth field.

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CourseDetails

• Understanding Display Ads
• Importance of Ad Campaign Optimization
• Setting Up Display Ad Campaigns
• Targeting Options in Display Ads
• Creating Effective Display Ad Content
• Analyzing Display Ad Performance
• A/B Testing in Display Ad Campaigns
• Utilizing Data for Ad Optimization
• Advanced Display Ad Campaign Strategies
• Troubleshooting and Optimizing Underperforming Campaigns

CareerPath

In the ever-evolving digital marketing landscape, staying updated on job market trends and skill demands is crucial. This 3D Pie chart represents roles with growing demand and their relative popularity in the UK. 1. **Display Ads Specialist**: This role focuses on creating, managing, and optimizing display ad campaigns. With the rise of programmatic advertising, display ads have become an essential part of any digital marketing strategy. Display Ads Specialists account for 45% of the market. 2. **Data Visualization Expert**: As businesses rely more on data-driven decisions, professionals skilled in presenting data in visually appealing and understandable ways are in high demand. A Data Visualization Expert takes up 25% of the market. 3. **Digital Marketing Analyst**: These professionals interpret data and use insights to make recommendations on marketing strategies. They account for 15% of the market. 4. **PPC Manager**: Pay-per-click (PPC) managers are responsible for creating, managing, and optimizing PPC campaigns. They represent 10% of the market. 5. **Marketing Automation Specialist**: With the increasing use of marketing automation tools, experts in this field are growing rapidly in demand. They make up the remaining 5% of the market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DISPLAY ADS AD CAMPAIGN OPTIMIZATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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