Advanced Certificate in Display Ads Ad Campaign Monitoring

Name: Advanced Certificate in Display Ads Ad Campaign Monitoring
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The Advanced Certificate in Display Ads Ad Campaign Monitoring is a comprehensive course designed to equip learners with the essential skills needed to excel in the fast-paced world of digital advertising. This course focuses on the critical aspect of ad campaign monitoring, which is vital for ensuring the success of any display ads campaign.

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AboutThisCourse

In today's digital age, businesses are increasingly relying on display ads to reach their target audience and drive conversions. As a result, there is a high demand for professionals who have the expertise to monitor and optimize ad campaigns effectively. By taking this course, learners will gain a deep understanding of the key metrics used in display ads campaign monitoring, such as click-through rates, conversion rates, and cost per conversion. They will also learn how to analyze and interpret data, identify trends and patterns, and make data-driven decisions to optimize ad campaigns for maximum ROI. This course is ideal for digital marketing professionals, account managers, and anyone looking to advance their career in the field of display ads. By completing this course, learners will be able to demonstrate their expertise in display ads campaign monitoring, making them a valuable asset to any organization.

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CourseDetails

• Unit 1: Introduction to Display Ad Campaign Monitoring
• Unit 2: Understanding Display Ad Formats and Placements
• Unit 3: Key Metrics in Display Ad Campaign Monitoring
• Unit 4: Setting Up and Tracking Display Ad Campaigns
• Unit 5: Analyzing Display Ad Performance Data
• Unit 6: Optimizing Display Ad Campaigns for Better Performance
• Unit 7: Advanced Techniques in Display Ad Monitoring
• Unit 8: Cross-Channel Display Ad Campaign Monitoring
• Unit 9: Automation Tools for Display Ad Campaign Monitoring
• Unit 10: Case Studies in Display Ad Campaign Monitoring

CareerPath

Each role within the Advanced Certificate in Display Ads Ad Campaign Monitoring requires a unique blend of skills and experience. Display Ads Analysts, for instance, focus on the technical aspects of display advertising, ensuring ads are properly targeted and optimized. Ad Operations Specialists, on the other hand, handle the day-to-day management of ad campaigns, from setup to reporting. Digital Advertising Coordinators assist with campaign planning, execution, and monitoring, often serving as the bridge between internal teams and external partners. Performance Display Ads Managers are responsible for maximizing the ROI of ad campaigns, using data-driven strategies to improve performance. Finally, Display Ads Strategists craft comprehensive ad strategies, aligning them with overall business goals and objectives. Together, these roles form a dynamic and in-demand career path within the UK's digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN DISPLAY ADS AD CAMPAIGN MONITORING

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London College of Foreign Trade (LCFT)

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05 May 2025

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