Certificate in Display Ads Ad Engagement Metrics

Name: Certificate in Display Ads Ad Engagement Metrics
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The Certificate in Display Ads Ad Engagement Metrics is a comprehensive course that equips learners with essential skills to excel in the ever-evolving digital advertising landscape. This course emphasizes the importance of ad engagement metrics, a critical aspect of display advertising, to help businesses maximize their ad spend and improve campaign performance.

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AboutThisCourse

In today's data-driven world, understanding ad engagement metrics has become increasingly important. This course covers key concepts such as click-through rates, conversion rates, bounce rates, and dwell time, providing learners with the knowledge and tools necessary to analyze and optimize display ad campaigns effectively. By completing this course, learners will gain a competitive edge in the job market, demonstrating their expertise in display ads and ad engagement metrics. This certificate course is an excellent opportunity for marketing professionals, business owners, and anyone interested in a career in digital advertising to enhance their skills and advance their careers.

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CourseDetails

• Understanding Display Ads: Introduction to display ads, their importance, and how they differ from other ad formats. • Impressions & Reach Metrics: Learning about the role of impressions and reach in display ad campaigns. • Click-Through Rate (CTR): Understanding the concept, calculation, and significance of CTR in display ad engagement. • Engagement Metrics: Overview of engagement metrics like time spent, hover rate, and interactions. • Conversion Metrics: Understanding conversion metrics, including conversion rate and cost per conversion. • Attribution Models: Learning about different attribution models and their impact on display ad engagement metrics. • Using Google Analytics for Display Ad Metrics: Introduction to using Google Analytics to track and analyze display ad engagement metrics. • Optimizing Display Ad Campaigns: Techniques for optimizing display ad campaigns based on engagement metrics. • Advanced Display Ad Metrics: Deep dive into advanced metrics like view-through conversions, frequency, and brand lift.

CareerPath

The **Certificate in Display Ads Ad Engagement Metrics** program is tailored to meet the demands of the ever-evolving digital advertising landscape in the UK. This section will provide insights into relevant statistics for this course, featuring a 3D pie chart illustrating job market trends, salary ranges, and skill demand in the UK. The primary responsibility of professionals in this field is to measure and optimize ad engagement metrics for display ads. This role requires a solid understanding of digital advertising and data analysis techniques. Throughout the UK, **job market trends** for display ads ad engagement professionals remain strong, with a growing need for experts in this field. The 3D pie chart reflects this trend, accounting for 45% of the total visual representation. In addition, the **salary ranges** for these professionals are quite attractive. In the UK, the average salary for a display ads ad engagement specialist is around £30,000 to £45,000 per year, depending on experience and company size. This segment represents 25% of the 3D pie chart. Lastly, the **skill demand** for professionals specializing in display ads ad engagement metrics is substantial. As businesses increasingly rely on digital advertising to reach their target audiences, the demand for experts who can measure and optimize ad engagement continues to rise. This factor accounts for 30% of the 3D pie chart. In conclusion, the **Certificate in Display Ads Ad Engagement Metrics** program offers an excellent opportunity for professionals looking to advance their careers in the digital advertising industry. The 3D pie chart highlights the promising job market trends, competitive salary ranges, and high skill demand for these professionals in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY ADS AD ENGAGEMENT METRICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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