Certificate in Display Ads Ad Placement Strategies

Name: Certificate in Display Ads Ad Placement Strategies
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The Certificate in Display Ads Ad Placement Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the ever-evolving digital advertising landscape. This course focuses on the importance of display ads and how to effectively place them to reach target audiences, increase engagement, and drive conversions.

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AboutThisCourse

In today's digital-first world, display ads are a critical component of any successful marketing strategy. With industry demand for skilled digital advertising professionals at an all-time high, this course provides learners with the knowledge and tools necessary to advance their careers and make a meaningful impact in their organizations. Throughout the course, learners will explore a variety of topics, including ad placement best practices, audience segmentation, targeting strategies, and campaign optimization techniques. By the end of the course, learners will be equipped with the skills needed to create and execute effective display ad campaigns that drive real results.

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CourseDetails

• Understanding Display Advertising: Introduction to display ads, their benefits, and how they differ from other types of online advertising.
• Display Ad Formats: Overview of various display ad formats such as banner ads, rich media ads, and native ads.
• Creating Effective Display Ads: Best practices for creating display ads that grab attention and encourage clicks.
• Targeting Strategies for Display Ads: Introduction to audience targeting, contextual targeting, and placement targeting for display ads.
• Placement Selection for Display Ads: How to choose the right websites, pages, and ad placements for your display ads.
• Setting Up Display Ad Campaigns: Step-by-step guide to setting up display ad campaigns on popular ad platforms like Google Ads and Facebook Ads.
• Optimizing Display Ad Campaigns: Techniques for monitoring and optimizing display ad campaigns to improve performance and ROI.
• Measuring Success with Display Ads: Introduction to key metrics for measuring the success of display ad campaigns, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

CareerPath

The Certificate in Display Ads Ad Placement Strategies program focuses on developing skills related to job roles like Display Ads Specialist, Ad Operations Manager, Digital Campaign Manager, and Advertising Analyst. In the UK, the demand for professionals with expertise in display ads ad placement strategies is on the rise. Let's explore the job market trends and salary ranges for these roles using a 3D pie chart. A Display Ads Specialist, responsible for creating and optimizing display advertising campaigns, takes up 45% of the market share. The average salary for this role ranges between £28,000 and £45,000 per year. Ad Operations Managers, who handle ad trafficking, reporting, and optimizing campaigns, command 26% of the market share. Their average salary ranges from £30,000 to £50,000 annually. Digital Campaign Managers, who plan, execute, and monitor digital marketing campaigns, make up 15% of the market share. They can earn between £25,000 and £45,000 per year. An Advertising Analyst, who interprets data and provides insights for marketing strategies, accounts for the remaining 14% of the market share. Their salary ranges from £25,000 to £40,000 per year. This 3D pie chart showcases the current job market trends and salary ranges for professionals in the display ads ad placement strategies field in the UK, providing valuable insights for those looking to advance their careers in this industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY ADS AD PLACEMENT STRATEGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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