Executive Development Programme in Display Ads Remarketing

Name: Executive Development Programme in Display Ads Remarketing
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The Executive Development Programme in Display Ads Remarketing is a certificate course designed to empower professionals with the skills to create and manage effective remarketing campaigns. This program highlights the importance of display ads remarketing in today's digital landscape and its demand in various industries.

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AboutThisCourse

Through this course, learners will gain essential skills in audience segmentation, ad creation, and campaign optimization. They will also learn to analyze campaign performance and use data-driven insights to improve ROI. These skills are crucial for career advancement in digital marketing, e-commerce, and related fields. Upon completion, learners will be able to design and implement display ads remarketing strategies that drive business growth. This program is an excellent opportunity for professionals looking to enhance their digital marketing skills and stay competitive in the ever-evolving online advertising industry.

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CourseDetails

• Introduction to Display Ads Remarketing: Understanding the basics, benefits, and concepts.
• Pixel Implementation: Setting up and integrating tracking pixels for data collection.
• Audience Segmentation: Creating and managing custom audience groups for targeted ads.
• Creative Development: Designing compelling ad creatives to boost engagement.
• Bid Management: Optimizing ad spend through strategic bidding strategies.
• Performance Analysis: Utilizing analytics tools to measure and evaluate campaign success.
• Sequential Retargeting: Implementing multi-step ad campaigns for optimal results.
• Cross-Device Remarketing: Expanding reach by targeting users across multiple devices.
• Legal and Ethical Considerations: Ensuring compliance with data privacy regulations.

CareerPath

The **Executive Development Programme in Display Ads Remarketing** focuses on the growing demand for professionals in the UK with expertise in this field. This section highlights the latest job market trends, salary ranges, and skill demand using a 3D pie chart. The chart reveals the following roles and their respective market shares: 1. **Digital Marketing Manager** (25%): As a digital marketing manager, you will lead cross-functional teams to develop and execute digital marketing strategies, including display ads remarketing, to maximize online presence and conversions. 2. **SEO Specialist** (20%): As an SEO specialist, you will optimize websites and content to improve search engine rankings and drive organic traffic, ensuring visibility and growth in the digital space. 3. **PPC Specialist** (18%): As a PPC specialist, you will manage and optimize pay-per-click campaigns, focusing on search engines and display networks to generate high-quality leads and conversions. 4. **Content Marketing Specialist** (15%): As a content marketing specialist, you will create and distribute valuable, relevant, and consistent content to engage and convert the audience, ensuring brand awareness and loyalty. 5. **Social Media Manager** (12%): As a social media manager, you will oversee social media channels and campaigns, engaging the audience and fostering a strong online community to support business goals. 6. **Data Analyst** (10%): As a data analyst, you will collect, process, and interpret complex data sets, driving data-driven decisions and delivering valuable insights for display ads remarketing strategies. Explore these roles and their corresponding market shares in the 3D pie chart above. As a professional in the display ads remarketing field, understanding these trends can help you make informed decisions about your career path.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY ADS REMARKETING

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London College of Foreign Trade (LCFT)

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05 May 2025

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