Certificate in Display Ads Management: Actionable Knowledge

Name: Certificate in Display Ads Management: Actionable Knowledge
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The Certificate in Display Ads Management: Actionable Knowledge is a comprehensive course designed to empower learners with the essential skills required to thrive in the rapidly evolving digital advertising industry. This program focuses on display ads management, an increasingly critical aspect of digital marketing strategies that helps businesses reach their target audience and drive growth.

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AboutThisCourse

With the rising demand for display ads specialists, this course is tailored to provide learners with actionable knowledge and hands-on experience in creating, optimizing, and managing display ad campaigns. By enrolling in this program, you will gain a competitive edge in the job market and enhance your career prospects in various sectors, including e-commerce, advertising agencies, and tech startups. Upon completion of the course, you will be equipped with a solid understanding of display ad formats, tools, and best practices, enabling you to devise and implement effective advertising campaigns that deliver quantifiable results.

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CourseDetails

• Understanding Display Advertising: An Overview
• Setting Up and Managing Display Ad Campaigns
• Designing Effective Display Ads for Maximum Impact
• Targeting Strategies for Display Advertising
• Using Programmatic Advertising for Display Campaigns
• Measuring and Optimizing Display Ad Performance
• Understanding Display Ad Formats: Banner, Native, Video, and More
• Audience Segmentation and Retargeting in Display Advertising
• Legal and Ethical Considerations in Display Ad Management

CareerPath

In the UK, job market trends for Certificate in Display Ads Management hold promising potential. Here's a 3D pie chart representation of the industry relevance of various roles in this field: 1. **Display Ads Specialist (45%)** Display ads specialists manage and optimize advertising campaigns across various platforms, ensuring ads reach the right audience. This role is crucial for businesses aiming to maximize their marketing ROI. 2. **Digital Marketing Manager (30%)** Digital marketing managers lead cross-functional teams responsible for developing and implementing marketing strategies. They oversee campaigns, monitor performance, and adapt tactics accordingly. 3. **SEO Specialist (10%)** Search engine optimization (SEO) specialists help websites rank higher on search engine results pages. Their expertise in keyword research, on-page optimization, and link building supports organic traffic growth. 4. **Content Writer (15%)** Content writers create engaging and informative content for websites, blogs, and other digital platforms. High-quality content fosters brand awareness and loyalty while driving traffic and conversions. These roles demonstrate the diverse opportunities available in the Display Ads Management field. With a Certificate in Display Ads Management, professionals can excel in these areas and contribute to the success of businesses in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY ADS MANAGEMENT: ACTIONABLE KNOWLEDGE

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London College of Foreign Trade (LCFT)

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05 May 2025

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