Executive Development Programme in IP Ad Conversion Metrics

Name: Executive Development Programme in IP Ad Conversion Metrics
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The Executive Development Programme in IP Ad Conversion Metrics is a certificate course designed to empower professionals with the essential skills needed to excel in the ever-evolving digital advertising landscape. This course focuses on IP address conversion metrics, a critical area that measures the success of online advertising campaigns.

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AboutThisCourse

In today's data-driven world, the demand for professionals who can interpret and apply IP ad conversion metrics has never been higher. This course provides learners with the knowledge and tools necessary to meet this demand, enabling them to make informed decisions, optimize campaigns, and drive business growth. By completing this course, learners will be equipped with the skills to analyze and interpret IP ad conversion metrics, evaluate the effectiveness of digital advertising campaigns, and leverage data-driven insights to drive success. This knowledge is essential for career advancement in marketing, advertising, and related fields, making this course an excellent investment for professionals seeking to stay ahead in the industry.

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CourseDetails

• Unit 1: Introduction to IP Ad Conversion Metrics
• Unit 2: Understanding Key Performance Indicators (KPIs) in IP Ad Conversion
• Unit 3: Metrics for Measuring Ad Effectiveness: Click-Through Rate (CTR) and Cost per Click (CPC)
• Unit 4: Conversion Rate and its Importance in IP Advertising
• Unit 5: Cost per Action (CPA) and its Role in IP Ad Conversion Metrics
• Unit 6: Return on Investment (ROI) and its Calculation in IP Advertising
• Unit 7: Attribution Models in IP Ad Conversion Metrics
• Unit 8: Using Google Analytics for IP Ad Conversion Tracking
• Unit 9: Advanced IP Ad Conversion Metrics: View-Through Conversion and Time to Conversion
• Unit 10: Leveraging IP Ad Conversion Metrics for Data-Driven Decision Making

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BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN IP AD CONVERSION METRICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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