Certificate in Display Ad Optimization Techniques

Name: Certificate in Display Ad Optimization Techniques
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The Certificate in Display Ad Optimization Techniques course is a comprehensive program designed to enhance your skills in display ad optimization. This course emphasizes the importance of data-driven decisions, targeting strategies, and creative optimization to improve campaign performance.

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AboutThisCourse

In today's digital age, display advertising is a critical component of any successful marketing strategy. With this course, you will learn how to leverage the latest techniques and technologies to create, manage, and optimize display ad campaigns that drive results. This course is ideal for digital marketing professionals, account managers, and small business owners looking to enhance their display ad optimization skills. By completing this course, you will be equipped with the essential skills needed to advance your career and deliver maximum value to your organization or clients.

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CourseDetails

• Display Ad Formats
• Banner Ad Design Techniques
• Understanding Target Audiences
• Importance of Ad Placements
• Utilizing Ad Networks & Exchanges
• Key Metrics in Display Ad Optimization
• A/B Testing for Display Ads
• Programmatic Advertising Basics
• Retargeting Strategies
• Measuring Display Ad Campaign Success

CareerPath

This section displays a 3D pie chart on the Certificate in Display Ad Optimization Techniques program, highlighting the demand for various relevant skills in the UK. The data-driven visualization, powered by Google Charts, ensures a responsive design, adapting to different screen sizes with ease. The primary skills demanded in the job market include Display Ad Optimization, Data Analysis, Google Ads, SEO/SEM, HTML/CSS, Microsoft Excel, and foundational understanding of programming. The chart's background is set to transparent, and the individual slices represent each skill's demand, featuring a captivating 3D effect. Display Ad Optimization skills hold the highest demand at 75%, followed by Data Analysis at 60%, and Google Ads at 55%. Additionally, SEO/SEM, HTML/CSS, Microsoft Excel, and programming skills are also essential for professionals in this domain, with 50%, 45%, 40%, and varying percentages, respectively. The data visualization conveys valuable insights on the industry's skill requirements and provides a holistic perspective on the job market trends. By integrating this engaging and informative chart, potential learners can identify the essential skills to acquire and excel in the competitive field of Display Ad Optimization Techniques.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DISPLAY AD OPTIMIZATION TECHNIQUES

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London College of Foreign Trade (LCFT)

AwardedOn

05 May 2025

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