Executive Development Programme in Persuasive Videos: Audience Connection

Name: Executive Development Programme in Persuasive Videos: Audience Connection
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The Executive Development Programme in Persuasive Videos: Audience Connection certificate course is a comprehensive training program designed to equip professionals with the essential skills required to create compelling and influential videos. This course highlights the growing importance of video content in today's digital landscape, where businesses and organizations rely heavily on video to connect with their audiences, convey their messages, and drive engagement.

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AboutThisCourse

In this course, learners will gain hands-on experience in creating persuasive videos that resonate with their target audience, using storytelling techniques, visual design principles, and cutting-edge technology. The course covers various aspects of video production, including scriptwriting, filming, editing, and post-production, enabling learners to create high-quality videos that effectively communicate their message and drive results. With a strong emphasis on audience connection, this course is essential for professionals in marketing, communication, public relations, and other fields where video content plays a critical role in driving business success. By completing this course, learners will be well-equipped to create persuasive videos that connect with their audience, build brand awareness, and drive business growth, making them highly valuable assets in today's digital economy.

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CourseDetails

• Unit 1: Introduction to Persuasive Videos: Understanding the Power of Visual Storytelling • Unit 2: The Art of Audience Connection: Building Empathy and Trust • Unit 3: Identifying Your Target Audience: Segmentation, Profiling, and Psychographics • Unit 4: Storytelling Techniques: Crafting Engaging Narratives for Maximum Impact • Unit 5: Emotional Intelligence in Video Communication: Tapping into Viewers' Emotions • Unit 6: Persuasive Language and Tone: Influencing Your Audience with Words and Inflections • Unit 7: Visual Design: Creating a Compelling Visual Experience • Unit 8: Sound Design: Leveraging Music, Sound Effects, and Voice-Overs for Emotional Impact • Unit 9: Video Production Best Practices: Pre-Production, Production, and Post-Production Techniques • Unit 10: Measuring Success: Analyzing Metrics and Continuously Improving Your Persuasive Videos

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PERSUASIVE VIDEOS: AUDIENCE CONNECTION

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London College of Foreign Trade (LCFT)

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05 May 2025

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