Executive Development Programme in Athlete Sponsorships: Brand Partnerships

Name: Executive Development Programme in Athlete Sponsorships: Brand Partnerships
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The Executive Development Programme in Athlete Sponsorships: Brand Partnerships is a certificate course designed to meet the growing demand for sports marketing professionals. This programme emphasizes the importance of athlete sponsorships in brand partnerships and equips learners with essential skills for career advancement in the sports industry.

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AboutThisCourse

With the global sports market projected to reach $614 billion by 2027, there is an increasing need for skilled professionals who can navigate the complex world of athlete sponsorships and brand partnerships. This course provides learners with a comprehensive understanding of the sports marketing landscape, including best practices for athlete endorsements, negotiating deals, and managing relationships between athletes and brands. By the end of this programme, learners will have gained a competitive edge in the sports industry, with the ability to create and implement successful athlete sponsorship strategies that drive brand partnerships and revenue growth. Whether you are an experienced marketer looking to specialize in sports marketing or an athlete seeking to leverage your brand, this course is an essential stepping stone towards a rewarding career in the sports industry.

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CourseDetails

• Understanding Athlete Sponsorships: Overview of athlete sponsorships, their importance, and benefits for brands. • Identifying Brand Partnership Opportunities: Techniques to discover and evaluate potential brand partnerships for athletes. • Contract Negotiations: Best practices for negotiating and structuring athlete sponsorship deals. • Activation Strategies: Methods for activating and leveraging sponsorships to maximize brand exposure and engagement. • Measurement and Evaluation: Techniques to measure the success and impact of athlete sponsorships and partnerships. • Legal and Compliance Considerations: Overview of legal and regulatory requirements in athlete sponsorships and brand partnerships. • Crisis Management: Strategies for managing crises and negative situations in athlete sponsorships. • Diversity and Inclusion: Importance of diversity and inclusion in athlete sponsorships and brand partnerships. • Ethics and Integrity: Overview of ethical considerations and maintaining integrity in athlete sponsorships and brand partnerships.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ATHLETE SPONSORSHIPS: BRAND PARTNERSHIPS

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London College of Foreign Trade (LCFT)

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05 May 2025

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