Executive Development Programme in Activewear Merchandise Planning

Name: Executive Development Programme in Activewear Merchandise Planning
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The Executive Development Programme in Activewear Merchandise Planning is a certificate course that holds immense importance in today's rapidly growing activewear industry. This programme is designed to equip learners with essential skills necessary for career advancement in this field.

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AboutThisCourse

It provides comprehensive training in activewear merchandise planning, a critical aspect of the fashion and apparel industry. With the global activewear market projected to reach USD 546.8 billion by 2024, there is an increasing industry demand for professionals who can effectively plan and manage activewear merchandise. This course offers learners the opportunity to gain a deep understanding of consumer behavior, trend analysis, product development, inventory management, and sales analysis in the context of activewear. By the end of this course, learners will be able to strategize and implement effective merchandise plans, thereby contributing to the growth and success of their organizations. They will be equipped with the skills to make informed decisions, drive sales, and improve overall business performance in the activewear sector.

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CourseDetails

• Activewear Merchandise Planning Fundamentals: Understanding the basics of merchandise planning, its role in the activewear industry, and the key success factors.
• Market Research and Analysis: Identifying and analyzing market trends, customer preferences, and competitive landscape to inform activewear merchandise planning.
• Product Development and Sourcing: Overview of product development process, sourcing strategies, and vendor management for activewear merchandise planning.
• Financial Planning and Analysis: Utilizing financial metrics, budgeting, and forecasting to drive activewear merchandise planning decisions.
• Inventory Management: Strategies for optimizing inventory levels, managing stock, and reducing shrinkage in activewear merchandise planning.
• Assortment Planning: Techniques for planning product assortments, allocating space, and balancing variety and depth in activewear merchandise planning.
• Pricing and Promotions: Understanding pricing strategies, promotional planning, and markdown optimization for activewear merchandise planning.
• Performance Metrics and KPIs: Measuring and tracking performance, identifying areas for improvement, and setting goals for activewear merchandise planning.
• Digital and Omnichannel Strategies: Leveraging digital and omnichannel strategies to drive activewear merchandise planning and enhance customer experience.
• Leadership and Communication: Developing leadership skills and effective communication strategies to drive success in activewear merchandise planning.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ACTIVEWEAR MERCHANDISE PLANNING

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London College of Foreign Trade (LCFT)

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05 May 2025

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