Executive Development Programme in Activewear Design Consumer Behavior

Name: Executive Development Programme in Activewear Design Consumer Behavior
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The Executive Development Programme in Activewear Design Consumer Behavior is a certificate course that holds immense importance in today's fitness-focused society. This program caters to the growing demand for professionals who can design and market activewear products based on deep consumer behavior understanding.

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AboutThisCourse

By blending design principles with consumer psychology, this course equips learners with essential skills to create activewear that not only looks great but also meets the unique needs and preferences of their target audience. In an industry where consumer behavior and trends change rapidly, this course empowers professionals to stay ahead of the curve and make informed decisions when developing and promoting their activewear lines. By completing this program, learners will gain a competitive edge in their careers, with the ability to develop effective marketing strategies, design innovative activewear products, and meet the evolving needs of today's health-conscious consumers.

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CourseDetails

• Understanding the Activewear Market: An overview of the activewear industry, including current trends, market size, and growth opportunities.
• Consumer Research Methods: Techniques for gathering and analyzing consumer data, including surveys, focus groups, and interviews.
• Consumer Segmentation: Strategies for segmenting the activewear market based on demographics, psychographics, and behavior.
• Buyer Personas: Creating detailed profiles of target customers to inform design and marketing decisions.
• Customer Journey Mapping: Understanding the steps customers take when purchasing activewear, from discovery to post-purchase evaluation.
• Branding and Positioning: Developing a unique brand identity and positioning strategy for activewear designs.
• Consumer Behavior and Psychology: Understanding the factors that influence consumer decision-making when purchasing activewear.
• Marketing and Sales Strategies: Best practices for promoting and selling activewear, including digital marketing, social media, and influencer partnerships.
• Sustainability in Activewear Design: Exploring the role of sustainability in activewear design and consumer behavior, including the use of eco-friendly materials and ethical manufacturing practices.

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ACTIVEWEAR DESIGN CONSUMER BEHAVIOR

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London College of Foreign Trade (LCFT)

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05 May 2025

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