Advanced Certificate in Crisis Communication Response Strategies and Tactics
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• Advanced Crisis Communication Theory: Examining the theoretical foundations and frameworks that guide crisis communication response strategies.
• Crisis Communication Planning: Developing comprehensive crisis communication plans, including risk assessment, message development, and delivery strategies.
• Media Relations in Crisis: Managing relationships with the media during a crisis, including press conferences, interviews, and social media management.
• Stakeholder Engagement: Identifying and engaging key stakeholders during a crisis, including employees, customers, and the broader community.
• Ethical Considerations: Exploring the ethical considerations involved in crisis communication, such as transparency, accountability, and maintaining trust.
• Crisis Communication Training and Simulation: Designing and delivering crisis communication training programs and simulations to prepare organizations and individuals for potential crises.
• Social Media and Crisis Communication: Utilizing social media platforms for crisis communication, including monitoring, engagement, and reputation management.
• Measuring Crisis Communication Effectiveness: Evaluating the effectiveness of crisis communication strategies and tactics, including monitoring and measuring outcomes.
• Case Studies in Crisis Communication: Analyzing real-world examples of crisis communication response strategies and tactics, and their impact on organizational reputation and outcomes.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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