Executive Development Programme in Event Publicity Planning

Name: Executive Development Programme in Event Publicity Planning
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The Executive Development Programme in Event Publicity Planning is a certificate course that equips learners with essential skills for career advancement in event management and public relations. This program emphasizes the importance of strategic publicity planning in enhancing event visibility, audience engagement, and brand reputation.

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AboutThisCourse

In an era where events serve as powerful marketing tools, there is growing industry demand for professionals who can plan and execute effective publicity strategies. This course covers key areas such as media relations, social media marketing, content creation, and crisis communication, enabling learners to create compelling narratives and build strong relationships with stakeholders. By completing this program, learners will gain a competitive edge in the job market, demonstrate a commitment to professional development, and be better positioned to drive success in their organizations' event publicity initiatives.

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CourseDetails

• Unit 1: Introduction to Event Publicity Planning
• Unit 2: Understanding the Target Audience
• Unit 3: Event Publicity Strategies and Tactics
• Unit 4: Leveraging Social Media for Event Publicity
• Unit 5: Media Relations for Effective Event Publicity
• Unit 6: Crafting an Event Publicity Plan
• Unit 7: Measuring the Success of Event Publicity
• Unit 8: Building a Crisis Communication Plan for Events
• Unit 9: Best Practices in Event Publicity Ethics
• Unit 10: Trends and Innovations in Event Publicity Planning

CareerPath

The **Executive Development Programme** is an advanced learning track tailored for professionals with experience in various industries. This section provides insights into the job market trends, skill demand, and salary ranges for executive roles in the UK. 1. **Project Manager**: Demand for project managers in the UK is substantial, with a focus on leadership, communication, and strategic planning. The average salary range for this role is £40,000 to £80,000 per year. 2. **Business Analyst**: Business analysts should expect a strong demand for their analytical skills and ability to interpret market trends. They typically earn between £35,000 and £70,000 annually. 3. **Operations Manager**: Operations managers, responsible for overseeing day-to-day activities and long-term planning, earn between £40,000 and £80,000 per year. 4. **Sales Director**: Sales directors can anticipate a healthy demand for their skills and experience. They typically earn between £50,000 and £120,000 per year. 5. **Finance Manager**: Finance managers, with expertise in financial planning and risk management, can expect salaries ranging from £45,000 to £90,000. 6. **Marketing Director**: Marketing directors, responsible for brand development and marketing campaigns, earn between £50,000 and £120,000 per year. 7. **IT Manager**: IT managers, tasked with managing an organization's IT infrastructure and teams, typically earn between £40,000 and £80,000 per year. The 3D pie chart below visualizes the job market trends for these executive roles based on data from various industry reports and surveys.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN EVENT PUBLICITY PLANNING

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London College of Foreign Trade (LCFT)

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05 May 2025

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