Executive Development Programme in Research Ethnographic Approaches
-- ViewingNowThe Executive Development Programme in Research Ethnographic Approaches certificate course is a highly relevant and timely program designed to meet the growing industry demand for professionals with advanced ethnographic research skills. This course emphasizes the importance of understanding cultural contexts, social behaviors, and consumer insights in today's diverse and globalized business landscape.
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โข Introduction to Research Ethnography: Understanding the basics of ethnographic research, its significance, and distinguishing features.
โข Ethical Considerations in Ethnography: Exploring the ethical dilemmas in ethnographic research, informed consent, confidentiality, and data protection.
โข Designing Ethnographic Research: Planning and executing ethnographic studies, selecting appropriate data collection methods, and ensuring quality.
โข Fieldwork Techniques: Mastering participant observation, interviewing, and document analysis in ethnographic research.
โข Data Analysis in Ethnography: Analyzing qualitative data, coding techniques, interpretive analysis, and identifying patterns.
โข Digital Ethnography: Utilizing digital tools in ethnography, digital fieldwork, and online communities.
โข Critiques and Limitations of Ethnography: Examining the limitations and criticisms of ethnographic research, and the role of reflexivity in addressing these issues.
โข Writing Ethnographic Reports: Presenting ethnographic findings, structuring research reports, and ensuring effective communication.
โข Ethnography in the Workplace: Applying ethnography in organizational research, including case studies and examples.
โข Integrating Ethnography with Other Research Methods: Combining ethnography with quantitative research methods, mixed methods, and multidisciplinary approaches.
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- ProficiencyEnglish
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