Executive Development Programme in Data-driven Retail Banking: Customer Experience Enhancement

Name: Executive Development Programme in Data-driven Retail Banking: Customer Experience Enhancement
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The Executive Development Programme in Data-driven Retail Banking: Customer Experience Enhancement is a certificate course designed to empower banking professionals with essential skills for career advancement. This programme focuses on enhancing customer experience through data-driven strategies in retail banking, a critical area in today's customer-centric digital economy.

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AboutThisCourse

In an era where data is the new oil, this course is of paramount importance as it equips learners with the ability to leverage data analytics, AI, and machine learning to deliver personalized services, optimize operations, and make informed decisions. The course is demand-driven, responding to the needs of the banking industry for professionals who can effectively utilize data to drive customer experience and business growth. By the end of this programme, learners will be able to design and implement data-driven retail banking strategies, enhancing customer experience and satisfaction, and thereby, gaining a competitive edge in the industry. This course is not just a stepping stone for career advancement but also a catalyst for digital transformation in the retail banking sector.

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CourseDetails

• Data-Driven Customer Experience: Understanding the role of data in creating personalized and seamless customer experiences in retail banking.
• Customer Analytics: Leveraging data analytics techniques to gain insights into customer behavior, preferences, and needs.
• Customer Segmentation: Utilizing data to segment customers into meaningful groups and tailor offerings accordingly.
• Digital Customer Engagement: Exploring digital channels to enhance customer engagement and loyalty.
• Data Privacy and Security: Ensuring data privacy and security in retail banking while delivering exceptional customer experiences.
• Data Visualization: Translating complex data into easy-to-understand visuals for effective decision-making.
• Artificial Intelligence and Machine Learning: Leveraging AI and ML to automate processes and enhance customer experiences.
• Data-Driven Marketing and Sales: Utilizing data to optimize marketing and sales strategies in retail banking.

Note: The order of the units may vary depending on the specific needs and goals of the Executive Development Programme.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DATA-DRIVEN RETAIL BANKING: CUSTOMER EXPERIENCE ENHANCEMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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