Global Certificate in Ad Platform Evaluation

Name: Global Certificate in Ad Platform Evaluation
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The Global Certificate in Ad Platform Evaluation is a comprehensive course designed to meet the growing industry demand for experts who can evaluate and optimize advertising platforms. This certificate course emphasizes the importance of understanding various ad platforms and their KPIs, enabling learners to make informed decisions and drive better campaign performance.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in ad platform evaluation, analysis, and optimization, making them highly valuable in today's data-driven marketing landscape. The course covers various topics, including ad platform selection, campaign performance analysis, and attribution modeling, providing learners with a well-rounded understanding of the subject matter. As businesses continue to invest in digital advertising, the need for professionals with expertise in ad platform evaluation is more critical than ever. This certificate course equips learners with the necessary skills to advance their careers and stay ahead in the competitive marketing industry.

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CourseDetails

• Ad Platform Basics <t;br> • Understanding Ad Formats <t;br> • Evaluating Ad Platform Performance Metrics <t;br> • Global Advertising Regulations <t;br> • Cross-Platform Ad Campaign Strategies <t;br> • Ad Fraud Prevention Techniques <t;br> • Programmatic Advertising <t;br> • Data Privacy & Security in Ad Platforms <t;br> • Advanced Analytics for Ad Platform Optimization <t;br> • Industry Trends & Future Perspectives in Ad Platform Evaluation <t;br>

CareerPath

The **Global Certificate in Ad Platform Evaluation** prepares professionals for a range of rewarding roles in the dynamic digital advertising landscape. This section features a 3D Pie chart representing the distribution of roles and their relevance in the UK market. 1. **Digital Marketing Specialist:** Professionals in this role focus on planning, executing, and optimizing digital marketing campaigns. They need a solid understanding of ad platforms, SEO, and content strategy. In the UK, the average salary for this role ranges between £28,000 and £42,000 per year. 2. **Ad Operations Manager:** Ad Operations Managers oversee the technical aspects of ad campaigns, ensuring efficient delivery and accurate reporting. They work closely with sales, creative, and technology teams. UK professionals in this role earn an average salary between £32,000 and £55,000 annually. 3. **Programmatic Advertising Analyst:** These professionals specialize in programmatic advertising, leveraging automation and data-driven insights to optimize media buys. They must be skilled in data analysis and ad platforms. UK salaries for Programmatic Advertising Analysts fall between £30,000 and £50,000 annually. 4. **SEM Specialist:** SEM Specialists are experts in search engine marketing, focusing on paid search campaigns. They work to increase visibility, click-through rates, and conversions. In the UK, SEM Specialists earn an average salary of £28,000 to £45,000 yearly. 5. **Social Media Advertising Expert:** Social Media Advertising Experts create and manage impactful ad campaigns on social media platforms. They need expertise in platform algorithms, audience targeting, and content creation. In the UK, these professionals earn an average salary between £25,000 and £40,000 per year. As the digital advertising industry evolves, the demand for professionals with expertise in ad platform evaluation continues to grow. A **Global Certificate in Ad Platform Evaluation** can help professionals enter or advance in these exciting roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD PLATFORM EVALUATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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