Executive Development Programme in Sensory Product Packaging Solutions

Name: Executive Development Programme in Sensory Product Packaging Solutions
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The Executive Development Programme in Sensory Product Packaging Solutions is a certificate course designed to meet the growing industry demand for professionals with expertise in sensory design and packaging. This program emphasizes the importance of understanding consumer behavior, preferences, and the emotional connection with products, thereby enabling organizations to create differentiated and successful packaging solutions.

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AboutThisCourse

As brands compete for consumer attention in an increasingly cluttered marketplace, the need for innovative and effective packaging solutions has never been greater. This course equips learners with essential skills in sensory design, material selection, sustainability, and technology integration, empowering them to lead cross-functional teams and drive product packaging strategies. By gaining a deep understanding of the sensory product packaging landscape, course participants can accelerate their career growth and contribute significantly to their organizations' success. The course is ideal for marketing, design, and packaging professionals who wish to expand their skillset and excel in this specialized field.

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CourseDetails

• Sensory Packaging Design Fundamentals: Understanding the basics of sensory product packaging, including the use of colors, shapes, and materials to appeal to consumers' senses.
• Material Selection for Sensory Packaging: Exploring the properties of different packaging materials and how they can enhance the sensory experience of a product.
• Innovative Sensory Packaging Techniques: Examining cutting-edge methods for creating packaging that appeals to multiple senses, such as scent-releasing packaging or textured labels.
• Consumer Behavior and Sensory Packaging: Analyzing how consumers respond to sensory packaging and the role it plays in purchasing decisions.
• Case Studies in Sensory Packaging: Examining real-world examples of successful sensory product packaging solutions and the strategies used to develop them.
• Designing for Accessibility in Sensory Packaging: Ensuring that packaging is accessible to consumers with disabilities, including those with visual or tactile impairments.
• Sustainability and Sensory Packaging: Balancing the sensory experience with sustainable packaging practices and materials.
• Regulations and Compliance in Sensory Packaging: Understanding the legal and regulatory requirements for sensory product packaging and ensuring compliance.
• Prototyping and Testing for Sensory Packaging: Developing and testing prototypes to ensure that the sensory packaging solution meets the desired objectives and consumer expectations.

Note: This list of units is intended to be a general guide and can be modified based on the specific needs and goals of an Executive Development Programme in Sensory Product Packaging Solutions.

CareerPath

The **Executive Development Programme** in Sensory Product Packaging Solutions is designed to equip professionals with the essential skills for a successful career in the following roles: 1. **Product Designer (35%)** - Product designers focus on creating functional and appealing product designs that meet user needs and align with brand values. 2. **Material Scientist (25%)** - Material scientists study the properties and applications of various materials to ensure the optimal selection for packaging solutions. 3. **Packaging Engineer (20%)** - Packaging engineers develop and design packaging systems to protect and preserve products during transportation, storage, and handling. 4. **Sensory Researcher (15%)** - Sensory researchers study the senses to improve the user experience of products and packaging, focusing on aspects such as texture, appearance, and smell. 5. **Marketing Specialist (5%)** - Marketing specialists create and implement marketing strategies for product packaging, ensuring brand consistency and effective communication. This 3D pie chart represents the demand for each role in the industry and highlights the versatility of the Executive Development Programme. The transparent background ensures the chart complements the overall design of your webpage, regardless of the background color. The chart is also fully responsive, adapting seamlessly to various screen sizes for an optimal user experience.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SENSORY PRODUCT PACKAGING SOLUTIONS

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London College of Foreign Trade (LCFT)

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05 May 2025

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