Professional Certificate in Digital Marketing for E-commerce: Results-Oriented

Name: Professional Certificate in Digital Marketing for E-commerce: Results-Oriented
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The Professional Certificate in Digital Marketing for E-commerce is a results-oriented certificate course that empowers learners with essential skills for career advancement in the digital marketing industry. This program focuses on providing a comprehensive understanding of digital marketing strategies tailored for e-commerce businesses.

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AboutThisCourse

With the increasing demand for online shopping, digital marketing skills are now more critical than ever. The course covers topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and data analysis. By completing this program, learners will be equipped with the necessary skills to create and implement effective digital marketing campaigns that drive sales and revenue for e-commerce businesses.

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CourseDetails

• Unit 1: Introduction to Digital Marketing for E-commerce
• Unit 2: Search Engine Optimization (SEO) for E-commerce
• Unit 3: Pay-Per-Click (PPC) Advertising for Online Stores
• Unit 4: Social Media Marketing for Driving E-commerce Sales
• Unit 5: Email Marketing Strategies for E-commerce Businesses
• Unit 6: Content Marketing Techniques for Online Retailers
• Unit 7: Conversion Rate Optimization (CRO) for Increased E-commerce Revenue
• Unit 8: Web Analytics for Measuring E-commerce Marketing Performance
• Unit 9: Mobile Marketing for E-commerce Success
• Unit 10: Customer Relationship Management (CRM) for E-commerce Growth

CareerPath

In the ever-evolving world of e-commerce, digital marketing professionals are highly sought after to help businesses reach their target audience, boost online presence, and drive sales. Let's explore the market trends and the demand for these roles in the UK. - **Digital Marketing Specialist**: With a 35% share of the market, these professionals are responsible for creating and implementing digital marketing strategies, including email campaigns, social media outreach, and content marketing. The average salary in the UK is around £32,000 per year. - **E-commerce Manager**: Holding 25% of the market, e-commerce managers focus on optimizing online sales channels, managing product listings, and overseeing the overall user experience. They earn an average salary of £40,000 per year. - **SEO Specialist**: These professionals account for 20% of the market, specializing in search engine optimization to improve website rankings and visibility. The average salary for an SEO specialist in the UK is around £30,000 per year. - **PPC Specialist**: With a 10% share, PPC specialists manage pay-per-click advertising campaigns across various platforms, aiming to drive targeted traffic and conversions. The average salary for a PPC specialist in the UK is around £33,000 per year. - **Social Media Manager**: These professionals hold the remaining 10% of the market, responsible for creating engaging social media content and managing online communities. The average salary for a social media manager in the UK is around £30,000 per year. These roles demonstrate strong demand and attractive salary ranges, making a Professional Certificate in Digital Marketing for E-commerce a valuable investment for those looking to excel in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING FOR E-COMMERCE: RESULTS-ORIENTED

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London College of Foreign Trade (LCFT)

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05 May 2025

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