Executive Development Programme in Digital Marketing Strategies: Customer Engagement

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The Executive Development Programme in Digital Marketing Strategies: Customer Engagement is a certificate course designed to empower professionals with cutting-edge digital marketing skills. In today's fast-paced and technology-driven world, businesses are increasingly leveraging digital platforms to engage with customers and drive growth.

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AboutThisCourse

This course is vital for professionals seeking to stay ahead in their careers, as it provides in-depth knowledge of digital marketing strategies, customer engagement, and data-driven decision-making. With the ever-growing demand for digital marketing experts, this course is an excellent opportunity to gain essential skills and enhance your career prospects. By enrolling in this programme, learners will be equipped with the latest tools and techniques to design and implement effective digital marketing campaigns, analyse customer behaviour, and measure campaign performance. By the end of the course, learners will have gained the confidence and skills necessary to lead digital marketing initiatives in their organisations, making them invaluable assets in the modern business landscape.

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CourseDetails

• Digital Marketing Foundations: Understanding the digital marketing landscape, key channels, and customer behavior.
• Customer Engagement Strategies: Developing effective customer engagement strategies through personalization, segmentation, and targeting.
• Social Media Marketing: Leveraging social media platforms for brand awareness, customer acquisition, and engagement.
• Content Marketing: Creating and curating high-quality content to attract, engage, and retain customers.
• Search Engine Marketing: Optimizing search engine visibility through organic and paid search strategies.
• Email Marketing: Building and managing successful email marketing campaigns for customer engagement and retention.
• Mobile Marketing: Strategies for reaching and engaging customers through mobile devices and applications.
• Data-Driven Marketing: Utilizing data analytics and insights to inform marketing decisions and measure performance.
• Emerging Trends in Digital Marketing: Exploring new and emerging trends in digital marketing, including artificial intelligence, virtual reality, and voice search.

Note: This list is not exhaustive, and other units may be included in an Executive Development Programme in Digital Marketing Strategies: Customer Engagement, depending on the specific needs and goals of the program.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN DIGITAL MARKETING STRATEGIES: CUSTOMER ENGAGEMENT
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London College of Foreign Trade (LCFT)
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05 May 2025
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