Professional Certificate in Digital Marketing Strategy: Online Strategies

Name: Professional Certificate in Digital Marketing Strategy: Online Strategies
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The Professional Certificate in Digital Marketing Strategy: Online Strategies is a valuable course that provides learners with essential skills for career advancement in today's digital world. This certificate course focuses on online marketing strategies, which are in high industry demand as businesses continue to shift towards digital platforms.

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AboutThisCourse

Throughout the course, learners will explore various topics such as social media, search engine optimization (SEO), content marketing, email marketing, and analytics. By gaining a comprehensive understanding of these areas, learners will be able to develop effective digital marketing strategies that drive business growth and success. This course is essential for anyone looking to advance their career in digital marketing or for those who want to gain a competitive edge in the job market. Upon completion, learners will have a portfolio of work to showcase their skills and expertise, making them highly attractive to potential employers.

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CourseDetails

• <unit> Introduction to Digital Marketing Strategy: Online Strategies
• <unit> Understanding Your Target Audience: Personas, Segmentation & Analysis
• <unit> Search Engine Optimization (SEO): Keywords, On-page & Off-page Optimization
• <unit> Pay-Per-Click (PPC) Advertising: Campaign Planning & Management
• <unit> Social Media Marketing: Organic & Paid Strategies
• <unit> Content Marketing: Creation, Promotion & Measurement
• <unit> Email Marketing: Campaign Building & Automation
• <unit> Mobile Marketing: App Development & Optimization
• <unit> Analytics & Reporting: Metrics, Data Analysis & KPIs

CareerPath

In the ever-evolving landscape of digital marketing, staying ahead of the competition is crucial. This section showcases a 3D pie chart that highlights the current job market trends in the UK for digital marketing strategy roles. The data represents the percentage of professionals employed in various digital marketing positions, offering insights into industry relevance and skill demand. The chart reveals that Social Media Specialists account for 25% of the market, followed by Content Marketing Specialists at 20%. SEO, PPC, and Digital Marketing Managers each make up 15% of the market, while Analytics Specialists represent the remaining 15%. The 3D effect in the chart adds depth and visual interest, enhancing the user experience. The transparency and responsive design ensure that the chart adapts seamlessly to any screen size and maintains a clean, engaging appearance. Explore this data to make informed decisions about your digital marketing strategy career path and stay up-to-date with the latest trends in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING STRATEGY: ONLINE STRATEGIES

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London College of Foreign Trade (LCFT)

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05 May 2025

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