Executive Development Programme in Strategic Communication: Communication Excellence

• Strategic Communication Planning: Developing an effective communication strategy is crucial for any organization. This unit will cover the development of a comprehensive communication plan, including the identification of key stakeholders, setting communication goals and objectives, and selecting appropriate communication channels. • Executive Presence and Personal Branding: This unit will focus on building executive presence and developing a strong personal brand, which are essential for effective strategic communication. Participants will learn how to communicate confidently, persuasively, and authentically, and how to build their reputation as thought leaders in their industry. • Cross-Cultural Communication: Effective communication across different cultures and languages is essential for global organizations. This unit will cover cultural awareness, cultural intelligence, and strategies for effective cross-cultural communication. • Crisis Communication: This unit will cover the development of a crisis communication plan, including the identification of potential crises, the development of key messages, and the selection of communication channels. Participants will learn how to communicate effectively during a crisis and how to protect their organization's reputation. • Media Relations: This unit will cover building relationships with the media, including developing media lists, writing press releases, and conducting effective media interviews. Participants will learn how to craft compelling stories that resonate with their target audience and how to pitch their stories to the media. • Internal Communication: Effective internal communication is essential for building employee engagement and fostering a positive organizational culture. This unit will cover strategies for effective internal communication, including the use of digital communication channels, employee feedback mechanisms, and internal communication campaigns. • Social Media and Digital Communication: This unit will cover the use of social media and other digital communication channels for strategic communication. Participants will learn how to develop a social media strategy, how to create engaging content, and how to measure the effectiveness of their digital communication efforts. • Data Analysis and Metrics: This unit will cover the use of data analysis and metrics to evaluate the effectiveness of communication efforts. Participants will learn how to measure the impact of their communication efforts, how to track key performance indicators (KPIs), and how to use data to inform future communication strategies.