Executive Development Programme in Retail Psychology: Frontiers of Influence

Name: Executive Development Programme in Retail Psychology: Frontiers of Influence
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The Executive Development Programme in Retail Psychology: Frontiers of Influence is a certificate course that holds immense importance in today's consumer-driven economy. This programme dives into the psychological aspects of retail, teaching learners how to influence consumer behavior, enhance customer experience, and boost sales.

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AboutThisCourse

With the retail industry's increasing demand for professionals who understand the psychological triggers of shopping, this course equips learners with essential skills to stay ahead in their careers. It covers topics like consumer decision-making, visual merchandising, and neuro-marketing strategies. By the end of the course, learners will have gained a deep understanding of retail psychology and how to apply it in real-world scenarios, making them highly valuable assets in the competitive retail landscape.

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CourseDetails

• Understanding Retail Psychology: The Science of Shopping
• The Power of Visual Merchandising and Store Layout
• Decoding Consumer Behavior: Motivations and Decision Making
• The Role of Emotions in Retail Psychology
• Neuromarketing and its Applications in Retail
• Personalization in Retail: Tailoring Experiences for Maximum Impact
• Leveraging Color Psychology in Retail Design
• The Impact of Music and Aroma on Customer Experience
• Creating Effective Retail Displays: Best Practices and Strategies
• Measuring Success: Metrics and KPIs in Retail Psychology

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL PSYCHOLOGY: FRONTIERS OF INFLUENCE

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London College of Foreign Trade (LCFT)

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05 May 2025

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