Executive Development Programme in Upselling Value Propositions

Name: Executive Development Programme in Upselling Value Propositions
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The Executive Development Programme in Upselling Value Propositions is a certificate course designed to enhance professionals' ability to upsell and deliver superior value to customers. This program is critical for career advancement in today's market as it teaches learners how to identify customer needs, develop compelling value propositions, and effectively communicate these to customers, leading to increased sales and customer satisfaction.

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AboutThisCourse

The course covers key topics such as understanding customer needs, creating value propositions, and building customer relationships. Learners will gain hands-on experience in developing and delivering value propositions through case studies, group discussions, and role-plays. Upon completion, learners will be equipped with the skills and knowledge necessary to excel in their careers, and will be able to demonstrate their expertise through the prestigious Executive Development Programme certificate. With the demand for professionals who can effectively upsell and deliver value on the rise, this course is an essential step for career advancement in any industry.

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• Understanding Value Propositions: This unit will cover the basics of value propositions, including what they are, why they are important, and how to create effective ones.
• Upselling: This unit will focus on the concept of upselling, including best practices, common challenges, and strategies for success.
• Customer Segmentation: This unit will cover the importance of segmenting customers and targeting specific groups with tailored value propositions.
• Identifying Opportunities for Upselling: This unit will teach participants how to identify opportunities to upsell and how to approach customers with value propositions.
• Communicating Value Propositions: This unit will cover best practices for communicating value propositions to customers, including how to make a compelling case for upselling.
• Overcoming Objections: This unit will teach participants how to handle common objections that customers may have to upselling, and how to address these objections effectively.
• Measuring Success: This unit will cover key metrics for measuring the success of upselling efforts, including sales growth, customer satisfaction, and retention.
• Building Customer Loyalty: This unit will focus on how upselling can help build customer loyalty and how to create a customer-centric upselling strategy.

Note: These units are suggestions and can be adjusted based on the specific goals and needs of the Executive Development Programme. The units can be expanded or condensed, and new units can be added as needed.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN UPSELLING VALUE PROPOSITIONS

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London College of Foreign Trade (LCFT)

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05 May 2025

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