Executive Development Programme in Sales Strategy Resilience: Crisis Management

Name: Executive Development Programme in Sales Strategy Resilience: Crisis Management
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The Executive Development Programme in Sales Strategy Resilience: Crisis Management is a certificate course designed to empower sales professionals with the skills to navigate through challenging business environments. This program emphasizes the importance of crisis management and resilience in sales strategy, making it highly relevant in today's unpredictable marketplace.

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AboutThisCourse

As businesses face increasing uncertainty, the demand for sales professionals who can effectively manage crises and build resilient strategies is on the rise. This course equips learners with essential skills to respond to disruptions, mitigate risks, and ensure business continuity. By the end of this program, learners will have gained a comprehensive understanding of crisis management frameworks, resilience-building strategies, and effective communication techniques. They will also have developed the ability to analyze complex sales scenarios, make informed decisions under pressure, and lead teams through crises. These skills are not only crucial for career advancement but also highly sought after by employers in various industries.

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• Understanding Sales Strategy Resilience: This unit will cover the basics of sales strategy resilience and its importance in crisis management. It will also discuss the key components of a resilient sales strategy. • Crisis Management Techniques: This unit will delve into the various techniques and strategies that executives can use to manage crises effectively. It will cover topics such as contingency planning, communication strategies, and decision-making under pressure. • Building a Resilient Sales Team: This unit will focus on how to build a sales team that can withstand crises and bounce back quickly. It will cover topics such as team dynamics, leadership styles, and employee engagement. • Sales Analytics and Forecasting: This unit will discuss the role of data analytics in crisis management. It will cover topics such as sales forecasting, trend analysis, and performance metrics. • Innovation and Adaptability: This unit will explore the importance of innovation and adaptability in sales strategy resilience. It will cover topics such as product development, market diversification, and competitive analysis. • Sales Enablement and Technology: This unit will examine the role of technology in sales strategy resilience. It will cover topics such as sales enablement platforms, CRM systems, and data analytics tools. • Sales Training and Development: This unit will discuss the importance of ongoing training and development in building a resilient sales team. It will cover topics such as sales methodologies, product knowledge, and communication skills. • Sales Ethics and Compliance: This unit will cover the ethical and legal considerations of sales strategy resilience. It will cover topics such as sales practices, data privacy, and anti-corruption laws. • Case Studies and Real-World Examples: This unit will provide real-world examples and case studies of successful sales strategy resilience in crisis management. It will cover topics such as best practices, lessons learned, and success stories.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES STRATEGY RESILIENCE: CRISIS MANAGEMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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