Global Certificate in Market Research Intelligence: Strategic Analysis

Name: Global Certificate in Market Research Intelligence: Strategic Analysis
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The Global Certificate in Market Research Intelligence: Strategic Analysis is a crucial course designed to equip learners with the latest market research techniques and analytical skills. This certificate program emphasizes strategic analysis, enabling learners to make informed, data-driven business decisions.

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AboutThisCourse

In today's data-driven world, market research intelligence has become indispensable for organizations seeking to maintain a competitive edge. As a result, professionals with expertise in market research are in high demand across various industries, including marketing, market research, business development, and consulting. Throughout this course, learners will gain essential skills in data collection, analysis, and interpretation, as well as learn how to communicate findings effectively to stakeholders. By completing this program, learners will be well-positioned to advance their careers and contribute to their organizations' success.

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CourseDetails

• Market Research Fundamentals
• Defining Research Objectives and Questions
• Secondary Research: Data Collection and Analysis
• Primary Research: Surveys, Interviews, and Focus Groups
• Quantitative and Qualitative Data Analysis
• Market Segmentation and Customer Profiling
• Competitive Intelligence and Analysis
• Market Trends and Industry Forecasting
• Strategic Recommendations and Action Planning
• Communicating Research Findings and Insights

CareerPath

The Global Certificate in Market Research Intelligence: Strategic Analysis program focuses on enhancing your skills in market research and strategic analysis. Here are some key roles in this field and their respective market trends in the UK: 1. **Market Research Analyst**: This role involves gathering and analyzing data on consumers, competitors, and market conditions. The demand for market research analysts in the UK is at 65%. 2. **Consumer Insights Analyst**: These professionals focus on understanding consumer behavior and preferences to help businesses make informed decisions. The job market for consumer insights analysts in the UK accounts for 20% of the market research industry. 3. **Data Scientist (Market Research)**: Data scientists in market research use statistical methods and machine learning techniques to analyze data and generate insights. The UK market for data scientists in this field represents 10% of the market research job market. 4. **Marketing Intelligence Manager**: Marketing intelligence managers are responsible for collecting, analyzing, and distributing information about markets, competitors, and customers. This role accounts for the remaining 5% of the market research job market trends in the UK. These roles are essential in driving strategic decision-making for businesses. With a Global Certificate in Market Research Intelligence: Strategic Analysis, you will gain a comprehensive understanding of these roles and the skills required to excel in the industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKET RESEARCH INTELLIGENCE: STRATEGIC ANALYSIS

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London College of Foreign Trade (LCFT)

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05 May 2025

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