Executive Development Programme in Retail Marketing Strategies: Customer Engagement

Name: Executive Development Programme in Retail Marketing Strategies: Customer Engagement
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The Executive Development Programme in Retail Marketing Strategies: Customer Engagement is a certificate course designed to empower professionals with cutting-edge retail marketing techniques. This programme emphasizes the importance of customer engagement in driving sales and brand loyalty, making it crucial in today's customer-centric market.

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AboutThisCourse

With the retail industry's growing demand for experts who can create and implement effective customer engagement strategies, this course provides a timely response. It equips learners with essential skills in data analysis, digital marketing, customer relationship management, and retail strategy, enhancing their career advancement opportunities. By the end of the course, learners will be able to design and execute retail marketing strategies that foster customer engagement, contributing to their organization's growth and success.

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CourseDetails

• Understanding Retail Marketing Strategies
• Customer Engagement: Definition and Importance
• Customer Engagement Metrics in Retail
• Customer Segmentation and Targeting in Retail
• Personalization in Retail Marketing: Leveraging Customer Data
• Multi-Channel Retail Marketing Strategies
• Social Media and Influencer Marketing in Retail
• Customer Loyalty and Retention Programs
• Measuring and Evaluating Customer Engagement

CareerPath

The Executive Development Programme in Retail Marketing Strategies: Customer Engagement is an advanced course designed for marketing professionals seeking to upskill or transition into retail marketing. This programme focuses on the customer engagement aspect of retail marketing, equipping learners with the skills required to succeed in various retail marketing roles. In the UK, the demand for retail marketing professionals with customer engagement expertise is on the rise. The following 3D pie chart provides a snapshot of the current job market trends for retail marketing roles that focus on customer engagement. The chart showcases the percentage distribution of key roles such as CRM Manager, Digital Marketing Manager, Customer Insights Analyst, Retail Marketing Specialist, Loyalty Program Manager, and Content Marketing Coordinator. In this highly competitive industry, understanding the demand for these roles can help professionals align their career paths with current market trends and make informed decisions about their professional development. Keep in mind that salary ranges for these roles can vary depending on factors like location, company size, and professional experience. On average, CRM Managers can earn between £35,000 and £60,000 per year, while Digital Marketing Managers can earn between £30,000 and £65,000 per year. Customer Insights Analysts typically earn between £25,000 and £55,000, and Retail Marketing Specialists can earn between £25,000 and £50,000. Loyalty Program Managers can earn between £30,000 and £70,000, and Content Marketing Coordinators can earn between £22,000 and £40,000 per year. By participating in the Executive Development Programme in Retail Marketing Strategies: Customer Engagement, professionals can enhance their skillset and improve their earning potential within the retail marketing industry. This programme offers a comprehensive curriculum tailored to industry demands, ensuring that participants gain the necessary skills to excel in their chosen retail marketing career path.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL MARKETING STRATEGIES: CUSTOMER ENGAGEMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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