Masterclass Certificate in Microlearning for SEM: Paid Advertising

Name: Masterclass Certificate in Microlearning for SEM: Paid Advertising
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The Masterclass Certificate in Microlearning for SEM: Paid Advertising is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving digital marketing landscape. This course focuses on microlearning, a powerful approach to paid advertising that involves delivering concise, focused content to maximize engagement and conversion rates.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course is more important than ever. According to the Bureau of Labor Statistics, employment in the digital marketing industry is projected to grow by 10% from 2020 to 2030, faster than the average for all occupations. By completing this course, learners will gain a competitive edge in the industry by mastering the latest techniques in microlearning and paid advertising. The course covers a range of topics, including search engine marketing (SEM), pay-per-click (PPC) advertising, and social media advertising. Learners will also have the opportunity to apply their knowledge in real-world scenarios through hands-on projects and assessments. By the end of the course, learners will have a portfolio of work that demonstrates their mastery of microlearning and paid advertising, making them highly attractive to potential employers.

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CourseDetails

• Unit 1: Introduction to Microlearning & SEM Paid Advertising
• Unit 2: Setting up & Optimizing Google Ads Account
• Unit 3: Keyword Research & Implementation for Paid Advertising
• Unit 4: Creating Compelling Ad Copy & Call-to-Actions
• Unit 5: Understanding Quality Score & Its Impact on Cost-Per-Click
• Unit 6: Audience Targeting & Retargeting Strategies
• Unit 7: Leveraging Ad Extensions for Improved Performance
• Unit 8: Tracking & Analyzing Performance Metrics
• Unit 9: A/B Testing in Microlearning for Paid Advertising
• Unit 10: Advanced Strategies for Scaling & Optimizing SEM Campaigns

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MICROLEARNING FOR SEM: PAID ADVERTISING

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London College of Foreign Trade (LCFT)

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05 May 2025

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