Executive Development Programme in Goal-oriented Online Advertising

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The Executive Development Programme in Goal-oriented Online Advertising is a certificate course designed to empower professionals with the skills needed to excel in the ever-evolving digital marketing landscape. This programme emphasizes the importance of data-driven strategies, target-oriented campaigns, and analytical thinking in online advertising.

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AboutThisCourse

In today's digital-first world, the demand for experts who can create and optimize effective online advertising campaigns has skyrocketed. This course equips learners with essential skills such as search engine marketing, social media advertising, programmatic advertising, and conversion rate optimization, enhancing their career growth opportunities. By the end of this programme, learners will be able to design and implement goal-oriented online advertising campaigns, measure campaign performance, and make data-driven decisions, making them indispensable assets in any modern marketing team.

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CourseDetails

• Introduction to Online Advertising: Understanding the basics of online advertising, including display advertising, search advertising, and social media advertising.
• Goal-Oriented Advertising Strategies: Developing clear and measurable goals for online advertising campaigns.
• Keyword Research and Implementation: Identifying and utilizing relevant keywords to reach target audiences.
• Ad Design and Copywriting: Creating effective ad visuals and copy to attract and convert potential customers.
• Targeting and Retargeting Techniques: Utilizing demographic, interest-based, and behavioral targeting to reach ideal customers.
• Ad Placement and Optimization: Choosing the right ad platforms and placements to maximize ROI.
• Conversion Tracking and Analysis: Monitoring and analyzing campaign performance to optimize for conversions.
• Ethical Considerations in Online Advertising: Understanding and adhering to industry standards and best practices for ethical advertising.
• Emerging Trends in Online Advertising: Staying up-to-date with the latest developments and tools in the industry.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOAL-ORIENTED ONLINE ADVERTISING
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London College of Foreign Trade (LCFT)
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05 May 2025
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