Masterclass Certificate in Marketing Metrics and KPIs: Performance Tracking

Name: Masterclass Certificate in Marketing Metrics and KPIs: Performance Tracking
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The Masterclass Certificate in Marketing Metrics and KPIs: Performance Tracking is a comprehensive course designed to empower marketing professionals with the essential skills to measure and optimize their marketing campaigns. This certification focuses on the importance of data-driven decision-making and performance tracking, making it highly relevant for today's data-centric marketing landscape.

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AboutThisCourse

In this course, learners will gain hands-on experience in setting up and tracking key performance indicators (KPIs), analyzing marketing data, and making data-driven recommendations for campaign optimization. The course curriculum covers a wide range of marketing metrics and KPIs, from website analytics and social media metrics to email marketing and lead generation metrics. With this certification, learners will be able to demonstrate their expertise in marketing performance tracking, providing them with a competitive edge in the job market. According to Burning Glass Technologies, job postings requiring marketing analytics skills have grown by 152% over the past five years, highlighting the strong industry demand for professionals with these skills. Equip yourself with the essential skills for career advancement in marketing and gain a deep understanding of marketing metrics and KPIs with this Masterclass Certificate.

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CourseDetails

• Understanding Marketing Metrics
• Key Performance Indicators (KPIs) in Marketing
• Establishing Effective Marketing KPIs
• Data-Driven Marketing: Metrics Collection
• Marketing Analytics: Analyzing Metrics and KPIs
• Performance Tracking: Tools and Techniques
• Marketing ROI: Metrics and KPIs for Return on Investment
• Customer Lifetime Value (CLV) Metrics and KPIs
• Marketing Funnel Analysis: Metrics and KPIs
• Mastering Marketing Metrics and KPIs for Performance Tracking

CareerPath

The marketing landscape is constantly evolving, and so are the roles professionals play in the industry. This section highlights the job market trends, salary ranges, and skill demand for various marketing positions in the UK, visualized with a 3D pie chart. Let's explore the marketing roles featured in this chart: 1. **Digital Marketing Manager**: The Digital Marketing Manager is a crucial role in any organization, overseeing digital marketing strategies, campaigns, and teams. With an average salary range of £78,000, this role requires a solid understanding of various digital marketing channels and techniques. 2. **Marketing Analyst**: Marketing Analysts gather and interpret data to help businesses make informed decisions regarding marketing campaigns. Their average salary in the UK is £52,000. 3. **Content Marketing Specialist**: Content Marketing Specialists create and manage content marketing strategies to engage audiences and promote brand awareness. They can expect an average salary of £45,000. 4. **SEO Specialist**: SEO Specialists optimize websites and content to improve search engine visibility and increase organic traffic. On average, they earn £42,000 in the UK. 5. **Social Media Manager**: Social Media Managers develop and execute social media strategies, curate content, and monitor online conversations to build brand awareness and engagement. They can expect an average salary of £40,000.

EntryRequirements

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN MARKETING METRICS AND KPIS: PERFORMANCE TRACKING

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London College of Foreign Trade (LCFT)

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05 May 2025

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