Executive Development Programme in Competitive Analysis: Strategic Advantage

Name: Executive Development Programme in Competitive Analysis: Strategic Advantage
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The Executive Development Programme in Competitive Analysis: Strategic Advantage is a certificate course designed to provide learners with a comprehensive understanding of competitive analysis and its impact on strategic decision-making. This programme is essential for professionals seeking to gain a competitive edge in their industry and advance their careers.

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AboutThisCourse

In today's fast-paced business environment, the ability to analyze competitors and understand market trends is critical to success. This course equips learners with the skills to conduct rigorous competitive analysis, identify market opportunities, and develop effective strategies to gain a competitive advantage. The course covers a range of topics, including market research, competitive intelligence, strategic planning, and scenario analysis. Learners will have the opportunity to work on real-world case studies, apply theoretical concepts to practical situations, and receive feedback from industry experts. Upon completion of the course, learners will have a deep understanding of the competitive landscape, be able to make informed strategic decisions, and have the skills to drive business growth and success. This course is in high demand across industries and is an excellent opportunity for professionals looking to advance their careers in competitive analysis, strategy, and marketing.

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CourseDetails

• Competitive Analysis Fundamentals: Understanding the competition, market dynamics, and industry trends.

• SWOT Analysis: Identifying strengths, weaknesses, opportunities, and threats in the context of competitive advantage.

• Positioning and Differentiation: Developing a unique selling proposition and positioning strategy to stand out from competitors.

• Competitive Intelligence Gathering: Utilizing public sources, paid databases, and other techniques to gather competitor information.

• Benchmarking and Best Practices: Comparing performance against industry leaders and adopting best practices to gain an edge.

• Strategic Advantage through Innovation: Leveraging innovation to create a sustainable competitive advantage.

• Competitive Strategy Frameworks: Exploring frameworks such as Porter's Five Forces, Ansoff Matrix, and Blue Ocean Strategy.

• War Games and Scenario Planning: Conducting simulated competitor scenarios to prepare for strategic contingencies.

• Competitive Analysis in M&A and Partnerships: Utilizing competitive analysis to inform mergers, acquisitions, and partnership decisions.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN COMPETITIVE ANALYSIS: STRATEGIC ADVANTAGE

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London College of Foreign Trade (LCFT)

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05 May 2025

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