Executive Development Programme in Social Listening Insights and Metrics

Name: Executive Development Programme in Social Listening Insights and Metrics
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The Executive Development Programme in Social Listening Insights and Metrics is a certificate course designed to empower professionals with the essential skills to monitor and analyze social media data for informed decision-making. This program is crucial in today's digital age, where social media plays a significant role in shaping brand perception and consumer behavior.

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AboutThisCourse

With the increasing demand for data-driven insights, this course provides a comprehensive understanding of social listening tools, metrics, and strategies. Learners will gain the ability to track brand mentions, measure campaign performance, and identify industry trends. The course is ideal for marketing professionals, communication specialists, and business leaders seeking to advance their careers by leveraging social media intelligence. Upon completion, learners will be equipped with the skills to drive social media strategies, inform product development, and improve customer engagement. By enrolling in this program, professionals can stay ahead of the curve and demonstrate their value in the evolving digital landscape.

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CourseDetails

• Social Listening Fundamentals
• Identifying Social Listening Use Cases
• Setting Up Social Listening Tools
• Data Collection and Analysis Techniques
• Social Media Metrics and KPIs
• Insights Generation from Social Listening
• Integrating Social Listening Insights into Business Decisions
• Building and Managing Social Listening Teams
• Ethics in Social Listening and Data Privacy
• Continuous Learning and Improvement in Social Listening

CareerPath

The Executive Development Programme in Social Listening Insights and Metrics prepares professionals for in-demand roles in the UK market. This 3D pie chart highlights the percentage distribution of roles related to social listening insights and metrics, providing a clear view of the job market trends. As a data-driven professional, understanding the demand for various roles can help you make informed decisions about your career path. This responsive chart adjusts to any screen size, ensuring that you can access the latest job market insights from any device. The primary roles in social listening insights and metrics include: 1. Data Scientist: With a 35% share of the market, data scientists are essential for extracting valuable insights from complex data sets. 2. Social Media Manager: Holding a 25% share, social media managers leverage social listening tools to optimise marketing strategies and engage with audiences. 3. Business Intelligence Analyst: Representing 20% of the market, business intelligence analysts use data to support strategic decision-making and improve overall business performance. 4. Marketing Analyst: With a 15% share, marketing analysts specialise in data analysis to identify market trends and inform marketing strategies. 5. Public Relations Specialist: Holding a 5% share, public relations specialists use social listening tools to monitor brand reputation and manage crisis communications. This programme equips professionals with the skills necessary to succeed in these roles, keeping up with the ever-evolving demands of the industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL LISTENING INSIGHTS AND METRICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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