Executive Development Programme in Real-time Social Listening

Name: Executive Development Programme in Real-time Social Listening
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The Executive Development Programme in Real-time Social Listening is a certificate course designed to empower professionals with the skills to monitor and analyze social media conversations in real-time. This program is crucial in today's digital age, where businesses are increasingly leveraging social media for marketing, customer service, and reputation management.

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AboutThisCourse

The course addresses the growing industry demand for experts who can effectively listen, interpret, and respond to social media chatter. It equips learners with essential skills such as social media monitoring, data analysis, and strategic decision-making, which are vital for career advancement in various industries, including marketing, public relations, and digital media. By the end of the course, learners will be able to utilize real-time social listening tools and techniques to gain valuable insights, make informed decisions, and drive business results. This program is an excellent opportunity for professionals seeking to enhance their digital skills and stay competitive in the ever-evolving social media landscape.

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CourseDetails

• Introduction to Social Listening & Its Importance in Business
• Real-Time Social Listening: Tools & Techniques
• Data Analysis for Social Listening: Metrics & KPIs
• Social Media Monitoring & Engagement Strategies
• Brand Reputation Management Through Social Listening
• Competitive Analysis & Market Research Using Social Listening
• Influencer Marketing & Identifying Key Opinion Leaders
• Social Customer Care & Crisis Management
• Leveraging Social Listening for Content Creation & Campaigns
• Measuring the ROI of Social Listening Initiatives

CareerPath

This section highlights the most in-demand roles related to the Executive Development Programme in Real-time Social Listening. The 3D pie chart below illustrates the percentage of job opportunities for each role in the UK market. 1. **Data Scientist**: With a 25% share, data scientists are the most sought-after professionals, utilising their skills in data analysis, machine learning, and predictive modeling. 2. **Business Intelligence Analyst**: Accounting for 20% of job openings, these professionals focus on data analysis to provide actionable insights and improve decision-making. 3. **Marketing Analyst**: Comprising 18% of the market, marketing analysts examine market trends, consumer preferences, and competitor strategies. 4. **Social Media Manager**: Representing 15% of job opportunities, social media managers create and maintain social media strategies, engaging audiences and managing brand reputation. 5. **Public Relations Specialist**: With 12% of the market, PR specialists handle media relations, develop messaging strategies, and manage crises. 6. **Digital Marketing Manager**: Closing the list with a 10% share, digital marketing managers design, implement, and optimize digital marketing campaigns, improving online presence and generating leads.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN REAL-TIME SOCIAL LISTENING

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London College of Foreign Trade (LCFT)

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05 May 2025

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