Global Certificate in Copywriting Skills: Master the Art

Name: Global Certificate in Copywriting Skills: Master the Art
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The Global Certificate in Copywriting Skills: Master the Art is a comprehensive course designed to empower learners with the essential skills needed to excel in the copywriting industry. This course highlights the importance of persuasive and engaging writing in today's digital landscape, where businesses compete for audience attention.

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AboutThisCourse

With a strong emphasis on practical skills, this course teaches learners how to craft compelling headlines, write persuasive product descriptions, and create engaging content for various platforms. As businesses increasingly rely on digital marketing, the demand for skilled copywriters has never been higher. By completing this course, learners will be equipped with the skills needed to advance their careers in copywriting or related fields. They will have the ability to create compelling copy that drives engagement, increases brand awareness, and converts leads into sales. By mastering the art of copywriting, learners can open doors to new opportunities and take their careers to the next level.

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CourseDetails

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Unit 1: Introduction to Copywriting – Understand the basics of copywriting, its importance, and how it helps in marketing.
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Unit 2: Mastering the Art of Persuasive Writing – Learn to craft compelling copy that drives action.
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Unit 3: The Power of Storytelling in Copywriting – Discover how to weave narratives into your copy to engage and convert.
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Unit 4: Writing for Different Mediums – Adapt your copywriting skills for various platforms, from email and social media to print and digital advertising.
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Unit 5: Keyword Research & SEO for Copywriting – Optimize your content for search engines while maintaining the reader's experience.
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Unit 6: Headline Writing & Hooks – Create attention-grabbing headlines and irresistible opening lines.
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Unit 7: The Art of Revision & Editing – Learn to refine your copy to improve clarity, flow, and impact.
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Unit 8: Understanding Your Audience & Market Research – Develop a deep understanding of your target audience and tailor your copy accordingly.
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Unit 9: Legal & Ethical Considerations in Copywriting – Ensure your copywriting is compliant with laws and ethical guidelines.
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Unit 10: Building a Successful Copywriting Portfolio – Showcase your copywriting skills and attract new clients.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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CourseProvidesPractical

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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GLOBAL CERTIFICATE IN COPYWRITING SKILLS: MASTER THE ART

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London College of Foreign Trade (LCFT)

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05 May 2025

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