Executive Development Programme in Golf Customer Engagement: Connected Systems

Name: Executive Development Programme in Golf Customer Engagement: Connected Systems
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The Executive Development Programme in Golf Customer Engagement: Connected Systems is a certificate course designed to meet the growing demand for professionals who can drive golf customer engagement using technology. This programme emphasizes the importance of understanding and implementing connected systems to enhance customer experience, increase loyalty, and improve business performance.

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AboutThisCourse

In today's interconnected world, golf courses and clubs need professionals who can leverage technology to engage customers and gain a competitive edge. This course equips learners with essential skills in customer engagement, data analytics, and connected systems to help them advance their careers in the golf industry. By completing this programme, learners will gain a deep understanding of the latest trends and best practices in golf customer engagement, as well as the tools and techniques needed to design and implement effective connected systems. With this knowledge, they will be well-positioned to drive growth and success in the golf industry, making them valuable assets to any golf course or club.

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CourseDetails

• Golf Customer Engagement Fundamentals: Understanding the importance of customer engagement in the golf industry and how to create a customer-centric approach.
• Data-Driven Decision Making: Utilizing data analytics to make informed decisions about golf customer engagement strategies.
• Connected Systems and Technology: Exploring the latest technology and systems for connected golf courses and how they can enhance customer engagement.
• Customer Segmentation and Personalization: Identifying and targeting specific customer segments and personalizing engagement strategies for maximum impact.
• Experiential Marketing in Golf: Creating memorable and engaging experiences for golf customers to build brand loyalty and advocacy.
• Multi-Channel Engagement Strategies: Developing a comprehensive engagement strategy across multiple channels, including online and offline touchpoints.
• Measuring and Evaluating Customer Engagement: Setting up key performance indicators (KPIs) and measuring the success of engagement strategies.
• Building a Customer-Centric Culture: Cultivating a culture that prioritizes customer engagement and satisfaction within the golf organization.

CareerPath

The **Executive Development Programme in Golf Customer Engagement: Connected Systems** is an industry-leading initiative, focusing on the growing demand for data-driven professionals in the UK golf sector. This programme offers a unique opportunity to acquire the necessary skills and expertise in golf customer engagement, addressing the needs of modern golf businesses and contributing to their growth and success. As part of the programme, we've gathered valuable insights on the job market trends, salary ranges, and skill demand for the following roles: 1. **Data Scientist**: The role of a data scientist is crucial for golf businesses as they analyze complex data sets to extract valuable insights and develop data-driven strategies. (25% of the total roles) 2. **Marketing Manager**: Marketing managers play a significant role in promoting golf businesses and engaging customers through creative marketing campaigns and targeted communication strategies. (20% of the total roles) 3. **CRM Specialist**: CRM specialists manage customer relationships and ensure golf businesses offer personalized and seamless customer experiences, fostering long-term loyalty. (15% of the total roles) 4. **Business Development Manager**: Business development managers drive the growth of golf businesses by identifying new revenue opportunities, forging strategic partnerships, and expanding the customer base. (20% of the total roles) 5. **Golf Operations Manager**: Golf operations managers oversee daily operations, ensuring a smooth and enjoyable experience for golfers and maintaining the overall efficiency of the golf facility. (20% of the total roles) With this Executive Development Programme, you'll be able to explore these roles and develop the necessary skills to excel in the ever-evolving golf industry. By learning about connected systems and data-driven customer engagement, you'll be well-prepared to contribute to and lead the growth of golf businesses in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOLF CUSTOMER ENGAGEMENT: CONNECTED SYSTEMS

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London College of Foreign Trade (LCFT)

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05 May 2025

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