Executive Development Programme in Offer Copywriting Skills
-- ViewingNowThe Executive Development Programme in Offer Copywriting Skills is a certificate course designed to empower professionals with the ability to craft compelling and effective sales copy. In an era where businesses compete for customer attention, this course is more important than ever.
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⢠Unit 1: Introduction to Offer Copywriting
⢠Unit 2: Understanding the Target Audience
⢠Unit 3: Crafting Compelling Headlines
⢠Unit 4: Highlighting Benefits and Features
⢠Unit 5: Writing Persuasive Calls-to-Action
⢠Unit 6: Creating Urgency and Scarcity
⢠Unit 7: Utilizing Storytelling Techniques
⢠Unit 8: Analyzing and Improving Existing Copy
⢠Unit 9: A/B Testing and Optimization
⢠Unit 10: Legal and Ethical Considerations in Offer Copywriting
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