Executive Development Programme in Ad IP Monetization Strategies
-- ViewingNowThe Executive Development Programme in Ad IP Monetization Strategies certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in the rapidly evolving digital advertising industry. This course emphasizes the importance of ad Intellectual Property (IP) monetization strategies, a critical aspect of digital advertising that is in high industry demand.
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⢠Ad Tech Fundamentals
⢠Understanding Ad Impressions, Clicks, and Conversions
⢠Programmatic Advertising: An Overview
⢠Ad Exchange and Supply-Side Platforms (SSPs)
⢠Demand-Side Platforms (DSPs) and Ad Networks
⢠Ad IP Monetization Models: CPM, CPC, CPA, and Header Bidding
⢠Ad Operations Management and Yield Optimization
⢠Ad Fraud, Brand Safety, and Viewability
⢠Data Analytics and Attribution in Ad IP Monetization
⢠Building and Executing Effective Ad Monetization Strategies
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