Global Certificate in Strategic Language Building
-- ViewingNowThe Global Certificate in Strategic Language Building is a comprehensive course designed to empower learners with essential skills for career advancement in today's globalized world. This course focuses on the importance of strategic language building, which is a critical component of effective communication and leadership in any industry.
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⢠Cross-Cultural Communication: Understanding and adapting to different cultural norms and communication styles is crucial for effective language building. This unit covers the importance of cultural awareness and its impact on strategic communication. ⢠Language Policy and Planning: This unit explores the role of language policy and planning in creating effective language strategies at the national, regional, and organizational levels. ⢠Discourse Analysis: Students will learn how to analyze language use in context, including the use of power, identity, and ideology in discourse. This is important for understanding how language can be used strategically in different settings. ⢠Strategic Language Use in Business: This unit focuses on the use of language in business contexts, including negotiation, marketing, and leadership. Students will learn how to use language strategically to achieve business goals. ⢠Language and Globalization: This unit explores the relationship between language and globalization, including the spread of English as a global language and the impact of globalization on language use and policy. ⢠Language Assessment and Evaluation: Students will learn how to assess and evaluate language use, including the development of language assessments and the use of language data for decision-making. ⢠Technology and Language Learning: This unit covers the role of technology in language learning, including the use of online resources, mobile applications, and virtual reality in language education. ⢠Multilingualism and Language Contact: This unit explores the complexities of multilingualism and language contact, including the challenges and opportunities of managing multiple languages in organizations and societies. ⢠Language and Identity: This unit focuses on the relationship between language and identity, including the role of language in shaping individual and group identities. Students will learn how to use language strategically to construct and negotiate identities in different contexts.
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