Professional Certificate in Event Conversion Tracking Methods
-- ViewingNowThe Professional Certificate in Event Conversion Tracking Methods is a comprehensive course designed to equip learners with the essential skills needed to excel in event conversion tracking and analytics. This course is crucial for professionals in marketing, data analysis, and event management who seek to measure and optimize the effectiveness of their events and campaigns.
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⢠Unit 1: Introduction to Event Conversion Tracking Methods
⢠Unit 2: Understanding Key Performance Indicators (KPIs) in Event Tracking
⢠Unit 3: Setting Up Google Analytics for Event Conversion Tracking
⢠Unit 4: Implementing Facebook Pixel for Event Tracking
⢠Unit 5: Tracking Conversions with AdWords Conversion Tracking
⢠Unit 6: Utilizing UTM Parameters for Deeper Event Insights
⢠Unit 7: Cross-Device Conversion Tracking Methods
⢠Unit 8: Advanced Tactics: Custom Event Tracking and Scroll Depth Tracking
⢠Unit 9: Data Analysis and Reporting in Event Conversion Tracking
⢠Unit 10: Best Practices in Event Conversion Tracking for Business Growth
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