Executive Development Programme in Customer Acquisition Evaluation
-- ViewingNowThe Executive Development Programme in Customer Acquisition Evaluation is a certificate course designed to empower professionals with critical skills in customer acquisition and evaluation. In today's customer-centric world, understanding customer behavior and acquisition strategies is paramount for business growth and success.
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⢠Customer Acquisition Fundamentals: Understanding the basics of customer acquisition and its importance in business growth.
⢠Market Research and Analysis: Identifying target customers, market segmentation, and competitive analysis to drive effective customer acquisition strategies.
⢠Customer Value Proposition: Defining and communicating a compelling value proposition that differentiates your business and attracts new customers.
⢠Multi-Channel Marketing: Leveraging various marketing channels, including digital, traditional, and social media, to reach and engage with potential customers.
⢠Sales Strategies and Tactics: Designing and implementing effective sales processes and techniques to acquire new customers.
⢠Customer Relationship Management (CRM): Building and managing customer relationships through a structured CRM approach.
⢠Data-Driven Decision Making: Utilizing data and analytics to measure and optimize customer acquisition performance.
⢠Customer Acquisition Metrics: Tracking and analyzing key customer acquisition metrics, such as customer acquisition cost (CAC) and customer lifetime value (CLV).
⢠Continuous Improvement: Implementing a culture of continuous improvement and innovation in customer acquisition strategies.
By including these units in an Executive Development Programme in Customer Acquisition Evaluation, participants will gain a comprehensive understanding of the customer acquisition process, enabling them to drive business growth and success.
Note: This list of units can be further customized or expanded based on the specific needs and goals of the programme.
Additional Resources:
- Customer Acquisition Strategy: A Comprehensive Guide for 2023
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