Global Certificate in Market Research: Strategic Consumer Analysis
-- ViewingNowThe Global Certificate in Market Research: Strategic Consumer Analysis is a comprehensive course that equips learners with essential skills for career advancement in market research. This program emphasizes the importance of understanding consumer behavior, market trends, and competitive intelligence in making informed business decisions.
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⢠Unit 1: Introduction to Market Research & Strategic Consumer Analysis
⢠Unit 2: Understanding Consumer Behavior & Decision-making Processes
⢠Unit 3: Research Designs in Market Research
⢠Unit 4: Quantitative & Qualitative Research Methods
⢠Unit 5: Data Collection Techniques in Market Research
⢠Unit 6: Data Analysis for Consumer Insights
⢠Unit 7: Segmentation, Targeting, & Positioning Strategies
⢠Unit 8: Consumer Perception, Attitudes, & Brand Equity
⢠Unit 9: Market Trends & Competitive Analysis
⢠Unit 10: Implementing Market Research Findings & Continuous Improvement
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