Certificate in Promotional Effectiveness Evaluation
-- ViewingNowThe Certificate in Promotional Effectiveness Evaluation is a comprehensive course designed to equip learners with the essential skills necessary to excel in the dynamic field of marketing. This course focuses on the importance of evaluating promotional effectiveness, providing learners with the knowledge and tools to measure the success of marketing campaigns and initiatives.
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⢠Evaluation Metrics
⢠Data Collection Methods
⢠Promotional Effectiveness Analysis
⢠Key Performance Indicators (KPIs)
⢠Return on Investment (ROI) Calculation
⢠Marketing Mix Modeling
⢠Brand Equity Measurement
⢠Customer Lifetime Value (CLV) Analysis
⢠A/B Testing and Experimentation
⢠Survey Design and Analysis
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