Certificate in Web Analytics: Performance Tracking Techniques
-- ViewingNowThe Certificate in Web Analytics: Performance Tracking Techniques course is a comprehensive program designed to equip learners with the essential skills required to excel in web analytics. This course emphasizes the importance of data-driven decision making in today's digital landscape, providing learners with a solid foundation in performance tracking techniques.
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⢠Introduction to Web Analytics
⢠Understanding Key Performance Indicators (KPIs)
⢠Setting Up Google Analytics
⢠Event Tracking in Google Analytics
⢠Goal Setting and Conversion Tracking
⢠Utilizing Google Tag Manager
⢠Advanced Segmentation Techniques
⢠Analyzing User Behavior with Funnels
⢠Reporting and Visualization Tools
⢠Best Practices for Web Analytics
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